Start with demand.
Emergency queries — call-only and number in ad
ADS / UZNEO“Emergency vet” at 11 pm — the owner wants a number and address, not a price list
Veterinary care is emotional and urgent. “Cat won’t eat”, “dog poisoned”, “vet open late” — people call in panic, not compare prices. I split emergency queries (call-only, phone in ad, “open until 10 pm”) from planned care: vaccines, spay/neuter, grooming — with landings by species. Negatives “free”, “treat at home”, “vet job”. Google healthcare rules — no “we cure any disease”.
These are the service work areas. We agree on the exact scope, timeline and final price before the project starts.


Emergency queries — call-only and number in ad
ADS / UZNEOPlanned: vaccines, spay/neuter, microchip — separate campaigns
Landings by species: cats, dogs, exotics
Ad schedule aligned with clinic and on-call hours
Negatives: “free”, “home treatment”, “job”
Healthcare-policy copy — no cure guarantees
Call tracking — CPL for emergency vs planned
5–8 km geo — owners don’t drive far with a sick pet
//Ad package
Visit, vaccine, inpatient — minus «treat at home».
Headlines: animal type, urgent visit.
Form and call — Primary conversion.
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
Code · Ads · Analytics
// Ads · Vet clinic
An owner with a sick cat doesn’t scroll 40 services on the homepage — they google “emergency vet near me” and call. Send emergency traffic to a nail-trim price page and conversion is zero. Call extensions, call-only and clinic hours in the ad matter more than a pretty site for urgent queries.
Puppy vaccine and emergency visit are different campaigns. The first plans over a week and compares vaccine price. The second is today — pays for home visit or night slot. Spay/neuter is a third segment with spring seasonality. Mixing them pays for clicks to the wrong service.
Vet clinics rarely count Google patient cost — reception logs “walk-in”. I tie calls to source, send “visit completed” to Google Ads API and see: emergency CPL 150k, vaccine 40k. Budget shifts to what fills the schedule.
Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.

Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.

Yandex Search & network
Same for audiences on Yandex: search and display network.

Instagram and Facebook
Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
Your money goes to real customers, not bots and competitors.
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Report cards based on Google Ads data: invalid clicks and their share for the stated period. Browse the results and select a card to open the original account screenshot.
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages. ↗ Tap — open and zoom
Google Skillshop · 3 certifications
Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.
until 07.2027
// UZNEO · STACK
KPI is an emergency call and a planned appointment — different funnels, different CPL. Report shows whether night on-call pays off.


Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
Starting prices are shown with each service. The final quote depends on features, scope and materials. We agree on the scope, price and timeline before work begins.
What you have now, the goal, your niche. 5 minutes of your time.
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
No asterisks, no fine print. Just what we actually do for every project.

We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
? FAQ
Must. Call-only, phone in ad, “urgent cases welcome”. Planned vaccines — another campaign with booking form and vaccine price.
Guides, checklists and numbers for this service from the UZNEO blog

Paid placement buys an opportunity to reach an audience, not a guaranteed order.
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At launch, validate an offer before building a complex marketing system.
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Conversion rate is the share of visits producing a defined action. Decide whether that action is a click, a received enquiry or a sale. These are different outcomes.
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Send services and opening hours — emergency vs planned split within an hour
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