01 / UZNEO
Start with demand.
Direct booking — link to your form, not Booking
ADS / UZNEOAds · Hotel
Contextual advertising for hotels in Tashkent
§ IN BRIEF
Booking takes 15–18% per reservation — Google is how guests book direct on your site
Guests compare Booking, Trip.com and your site — 15–18% commission hits the hotel. I run Google Ads and Yandex for direct booking: separate campaigns for “room tonight”, business guests, weddings and conference hall. Ads show price from, “book without commission”, link to your booking form — not an OTA. Negatives “hotel job”, “reviews”, “cheap hostel”. Seasonality: Tashkent tourism peaks April–May and September–October.
Scope of work
- UTM and gclid saved with every inquiry — lead source visible, not «just a click»
- Goals and events in analytics shaped to your funnel, not a template
- Reports by meaning: what led to a conversation and inquiry, not just dashboard numbers
These are the service work areas. We agree on the exact scope, timeline and final price before the project starts.
UZNEO / Advantages08 / ADS
Built.
To work.
02 / UZNEO
Relevant searches.
Segments: tourists, business, banquets, conferences
03 / UZNEO
Know the source.
Ads with “from” price and “no OTA commission”
04 / UZNEO
Protect your budget.
Negatives: “job”, “hostel”, “tripadvisor reviews”
05 / UZNEO
Track enquiries.
Seasonal bids — April–May and September–October
06
Retargeting for room viewers who didn’t book
07
“Booking confirmed” conversion in Google Ads API
08
Anti-fraud from OTAs and competitors clicking ads
Official business
Contracton requestYaTT
//Ad package
What the ad package includes — room bookings, not travel guides
Hotel semantics
Hotel, room, conference — minus «attractions».
Date-based ads
Headlines: room category, breakfast, cancellation.
Booking alignment
Widget or form — same rates as in ads.
Minus «tour»Seasonal adjustmentsClick fraudReport by rate
Minus «tour»
Seasonal adjustments
Click fraud
Report by rateUZNEO.PERSONAL OWNERSHIP
FOUNDER / 001✳
★ Founder/Accountable for your project
Mikhail — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
2018Since 2018
50+UZNEO / PROJECTS
One person accountable end to end↗
Code · Ads · Analytics
FOUNDER-LED DIGITAL STUDIOFounder / UZNEO
// Ads · Hotel
Booking takes 15–18% per stay — Google brings direct reservations
The hotel pays the aggregator on every room; guests often don’t know booking direct is cheaper. Problem: Booking ranks above you on brand terms. Solution — campaigns on “hotel Tashkent centre”, “room for tonight”, “conference hall rent” with “book on our site” and price from. We don’t bid on “booking.com” — we catch the guest before the OTA.
Tourist, business traveller and wedding planner are three queries. First wants “hotel near airport”, second “business hotel parking breakfast”, third “banquet hall 100 guests”. One “hotel Tashkent” campaign mixes audiences with different CPL and booking conversion.
Without booking tracking ads don’t pay back. Guest clicked Google, booked via Booking — report says “organic”. I set conversion on “thank you for booking”, feed Google Ads API and see real ROAS by segment: tourists pay off, banquets don’t — budget shifts.
Where we run ads
Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.
Google Ads
Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.
Yandex Direct
Yandex Search & network
Same for audiences on Yandex: search and display network.
Meta Ads
Instagram and Facebook
Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.
Anti-Fraud
Budget protected by our own anti-fraud — setup in 5 minutes
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
12,000+suspicious clicks already filtered
Your money goes to real customers, not bots and competitors.
Automatic site scanning
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
IP & browser fingerprint blocking
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Real-time behavior analysis
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
Cross-project protection
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Google Ads · invalid clicks
Anti-fraud you can see in the Google Ads UI
Report cards based on Google Ads data: invalid clicks and their share for the stated period. Browse the results and select a card to open the original account screenshot.
UZNEO / EVIDENCE DESK02 ITEMS
Browse the evidence
01 / 02
Select a card to view the original screenshot
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages. ↗ Tap — open and zoom
Google Skillshop · 3 certifications
Ads run by a Google-certified specialist
Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.
until 07.2027
// UZNEO · STACK
Hotel: direct booking ROAS by segment
§ APPROACH
KPI is a confirmed booking on the hotel site, not a click. We compare cost per booking with OTA commission. Retargeting brings back guests who picked a room but left.
- Clusters: rooms / banquets / conferences / extended stay
- Seasonal bid calendar — spring and autumn tourism peaks
- “Booking” conversion with room value in Google Ads API
- Anti-fraud: OTA and competitor brand clicks
ESTIMATE
Direct Google Ads integration via API
Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
$ HOW WE QUOTE03 / PROCESS
Cost depends on the task
Starting prices are shown with each service. The final quote depends on features, scope and materials. We agree on the scope, price and timeline before work begins.
What you have now, the goal, your niche. 5 minutes of your time.
Your project / UZNEO01 — 03
Process exampleTell us your task in Telegram
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
✓ GUARANTEES
What we promise — and keep
§ NO ASTERISKS
No asterisks, no fine print. Just what we actually do for every project.
Workflow · illustration
Price and timeline — before start
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Every click in plain sight
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Anti-fraud is on by default
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
Not a fit — we'll say so
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
? FAQ
FAQ on hotel advertising
Not on Booking brand. On “hotel Tashkent”, “room tonight”, “hotel with breakfast” — yes. USP: direct booking, no commission, free cancellation.
Google Reviews
Google ReviewsWhat clients say about UZNEO advertising
5.0· 44 reviews
XS
Xusniddin Shaymanov
22.10.2026
“They made a calculator and registration in a 1C bot for our warehouse. I'm happy with the work and recommend them 100%.”
MX
Muhiddin Xurramov
22.10.2026
“I recommend them — a great inventor.”
NJ
Nargiza Jabbarova
21.10.2026
“Very good service! I am happy with the quality and the way I was treated. I recommend them!”
SD
Sanjar Djumayev
07.10.2026
“Super”
МР
Марина Розмаита
04.10.2026
“I really like this service. We've worked with them for six months, and the collaboration started paying off from the second week. The team are true professionals, always available even on weekends, and resolve questions quickly. UZNEO are the best; I recommend them to everyone!”
NB
NIGINA BOBYEVA
02.10.2026
“I really liked the work. My orders were completed exactly as I wanted. I recommend them to everyone.”
SS
Saidmurod Safaraliyev
02.10.2026
“Respect — they completed my orders perfectly. I recommend them. He was very pleasant to deal with, and I have more orders for him.”
BE
Bakhodir Eshtemirov
02.10.2026
“They did great work and made it the way we wanted.”
ZD
Zufar Djalilov
02.10.2026
“Great!”
AL
Alex Lee
28.09.2026
“A top-notch professional who knows his work. He built a bot, a website funnel, a full program, a web service and more for me. I recommend him.”
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Discuss hotel advertising
Send segments and whether you have direct booking — anti-OTA plan within an hour
Reply in 1 hour
Direct booking focus
ROAS by segment
Account on your hotel
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