Hotel semantics
Hotel, room, conference — minus «attractions».
Ads · Hotel
Contextual advertising for hotels in Tashkent
§ IN BRIEF
Booking takes 15–18% per reservation — Google is how guests book direct on your site
Guests compare Booking, Trip.com and your site — 15–18% commission hits the hotel. I run Google Ads and Yandex for direct booking: separate campaigns for “room tonight”, business guests, weddings and conference hall. Ads show price from, “book without commission”, link to your booking form — not an OTA. Negatives “hotel job”, “reviews”, “cheap hostel”. Seasonality: Tashkent tourism peaks April–May and September–October.
01Direct booking — link to your form, not Booking
02Segments: tourists, business, banquets, conferences
03Ads with “from” price and “no OTA commission”
04Negatives: “job”, “hostel”, “tripadvisor reviews”
05Seasonal bids — April–May and September–October
06Retargeting for room viewers who didn’t book
07“Booking confirmed” conversion in Google Ads API
08Anti-fraud from OTAs and competitors clicking ads
//Ad package
What the ad package includes — room bookings, not travel guides
Date-based ads
Headlines: room category, breakfast, cancellation.
Booking alignment
Widget or form — same rates as in ads.
Minus «tour»Seasonal adjustmentsClick fraudReport by rate
Minus «tour»
Seasonal adjustments
Click fraud
Report by rate2018
★ Founder· Accountable for your project
Robert Mirov — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
Search Pro · Offline Sales · SearchGoogle Skillshopuntil 07.2027Verify in Google ↗// Ads · Hotel
Booking takes 15–18% per stay — Google brings direct reservations
The hotel pays the aggregator on every room; guests often don’t know booking direct is cheaper. Problem: Booking ranks above you on brand terms. Solution — campaigns on “hotel Tashkent centre”, “room for tonight”, “conference hall rent” with “book on our site” and price from. We don’t bid on “booking.com” — we catch the guest before the OTA.
Tourist, business traveller and wedding planner are three queries. First wants “hotel near airport”, second “business hotel parking breakfast”, third “banquet hall 100 guests”. One “hotel Tashkent” campaign mixes audiences with different CPL and booking conversion.
Without booking tracking ads don’t pay back. Guest clicked Google, booked via Booking — report says “organic”. I set conversion on “thank you for booking”, feed Google Ads API and see real ROAS by segment: tourists pay off, banquets don’t — budget shifts.
Where we run ads
Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.
Google Ads
Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.
Yandex Direct
Yandex Search & network
Same for audiences on Yandex: search and display network.
Meta Ads
Instagram and Facebook
Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.
Anti-Fraud
Budget protected by our own anti-fraud — setup in 5 minutes
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
12,000+suspicious clicks already filtered
Your money goes to real customers, not bots and competitors.
Automatic site scanning
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
IP & browser fingerprint blocking
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Real-time behavior analysis
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
Cross-project protection
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Google Ads · invalid clicks
Anti-fraud you can see in the Google Ads UI
Screenshots from a live Google Ads account: the “Total invalid clicks” column. Our rules catch click fraud; IPs and devices go to exclusion lists — Google marks invalid clicks and refunds part of the spend.
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages.
Google Skillshop · 3 certifications
Ads run by a Google-certified specialist
Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.
until 07.2027
// UZNEO · STACK
Hotel: direct booking ROAS by segment
§ APPROACH
KPI is a confirmed booking on the hotel site, not a click. We compare cost per booking with OTA commission. Retargeting brings back guests who picked a room but left.
- Clusters: rooms / banquets / conferences / extended stay
- Seasonal bid calendar — spring and autumn tourism peaks
- “Booking” conversion with room value in Google Ads API
- Anti-fraud: OTA and competitor brand clicks
ESTIMATE
Direct Google Ads integration via API
Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
$ HOW WE QUOTE
Cost depends on the task
We don't show prices on the site — because the same website for a dental clinic and an industrial plant can't cost the same. First we understand the task, then we quote — that's honest.
01
Tell us your task in Telegram
What you have now, the goal, your niche. 5 minutes of your time.
02
We research your niche & competitors
We look at what others charge and deliver in your segment — no template solutions.
03
Estimate within 24 hours
Transparent quote: scope, timeline, final price. No surprises mid-project.
★ 24h
Get the estimate within 24 hours
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
✓ GUARANTEES
What we promise — and keep
§ NO ASTERISKS
No asterisks, no fine print. Just what we actually do for every project.
01
Price and timeline — before start
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
02
Every click in plain sight
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
03
Anti-fraud is on by default
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
04
Not a fit — we'll say so
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
Want to discuss your task?
? FAQ
FAQ on hotel advertising
Not on Booking brand. On “hotel Tashkent”, “room tonight”, “hotel with breakfast” — yes. USP: direct booking, no commission, free cancellation.
Depends on the property. Tourists — “city centre hotel”; business — “parking breakfast”; MICE — “conference hall”. Start with 2 segments, not all.
Yes. Guests view rooms 2–3 times before booking. Retargeting “book direct — no commission” recovers 10–15% of abandoners.
“Hotel Tashkent” — 5–12k UZS; “conference hall” costs more. Season matters: April–May and September ~30–50% higher.
Google — main tourist and business traffic. Yandex — Russian speakers, cheaper clicks. MICE and banquets often need both.
One segment (rooms or MICE) — from 3–5M UZS/month on clicks plus fixed fee. Compare booking CPL with OTA commission. Forecast on Telegram within an hour.
Google Reviews
Google ReviewsWhat clients say about UZNEO advertising
5.0· 14 reviews
SN
Shahnoza Narmuradova
today
“Very happy with UZNEO. The team clearly knows their craft. Communication and service were excellent — every question was answered on time and clearly. Thank you for the partnership; we will keep working only with you. Highly recommend!”
NU
Nilufar Urmonova
yesterday
“Sincere thanks to the UZNEO team for their professionalism. I am a doctor, and it mattered that the website and ads reflected trust and medical ethics. They took on the site, promotion setup, and support at every stage. Patient flow increased significantly. They stay in touch, solve issues quickly, and treat the project as their own. I recommend them to colleagues and anyone growing a practice or business.”
NT
Narmin Tour
yesterday
“Sincere thanks to the whole UZNEO team for professionalism and a human approach. We came for a website and ad setup and got full support. Lead flow rose right after launch. Specialists were available at every step. I recommend them to anyone who wants more sales and a partner they can rely on.”
AM
Alla Michel
yesterday
“They built a website plus ads in Tashkent. Honestly the previous specialist really let me down, but UZNEO made me very happy — responsive and responsible. I recommend them to everyone.”
D
Daimon
yesterday
“Outstanding service and professionalism!! Worked with UZNEO to develop our website and launch digital advertising, and the results exceeded all expectations. The team is incredibly proactive and deeply understanding of modern marketing tools. They didn't just follow my technical requirements but actively proposed ideas to improve our sales funnel and optimize the ad budget. The website was delivered on time and started generating leads almost immediately. Communication was flawless — they were available 24/7 and answered every question immediately. If you are looking for a reliable IT and marketing partner in Tashkent, I highly recommend UZNEO!”
СМ
Слава метис
yesterday
“Hello! Thank you for being there — you made my life so much easier!!!”
КХ
Камола Хидоятова
2 days ago
“Thank you so much — everything was fast and high quality. I recommend to everyone.”
СБ
Саша Бражников
2 days ago
“Huge thanks for a professional Google Ads setup. From day one there was a systematic approach, deep niche analysis, solid keyword selection, and precise targeting. A true professional — I recommend them.”
TK
Tim Kim
2 days ago
“Thank you very You are the best deviloper”
OS
OTABEK SATTORIY
5 days ago
“I recommend working with them. High professionalism and results-driven work. I ordered a website plus ad campaigns — done excellently. What I liked most: they hit every deadline. Every stage was delivered on time, without delays.”
OB
Ortiq Boboyev
5 days ago
“Great person — did the job excellently, I'm very happy. The right person to keep working with. Respect.”
ДК
Данил Кретов
2 months ago
“Simply outstanding developers, 24/7 support, and tons of ideas from their side on improving funnel performance, ads, and budget allocation. I'm very happy — highly recommend them to everyone.”
ЗМ
Зиёда Мирзаева
2 months ago
“Super fast and high quality — they took all my wishes into account, and the site looks wonderful. I also loved that we can keep making edits and keep making the site even more beautiful and functional.”
SA
Shokhrukh Akramov
2 months ago
“The best service on the planet!”
Read on this topic
Guides, checklists and numbers for this service from the UZNEO blog
Advertising16 min
Google Ads vs Meta Ads by niche: clinic, salon, construction in Uzbekistan
Calm comparison of Google Ads and Meta Ads for clinics, salons, and construction in Uzbekistan: intent, creatives, budget, before/after tables, launch order. No hype.
Read →
SEO18 min
Yandex Maps and Yandex Business: how to get clients in Uzbekistan
Full guide: +998 verification, NAP, photos and services, reviews, ranking factors, 30–90 day plan, organic vs Direct, mistakes with before → after tables. Calm guide for local business owners.
Read →
Web development16 min
What must be on a business-card website so clients call and message you
Business-card site in Uzbekistan: offer, contacts, trust, map, services, mobile, analytics. Before/after tables, publish checklist and budget ranges. Calm, no hype.
Read →✦ CTA
Discuss hotel advertising
Send segments and whether you have direct booking — anti-OTA plan within an hour
Reply in 1 hour
Direct booking focus
ROAS by segment
Account on your hotel
⌖ LOCAL REACH
Districts, cities and niches
12 districts11 cities32 niches
Telegram