01 / UZNEO
Start with demand.
Nails / colour / keratin / lashes — separate campaigns
ADS / UZNEOAds · Beauty salon
Contextual advertising for beauty salons in Tashkent
§ IN BRIEF
“Nails near me” and “balayage price” are different tickets and different creatives — a salon running one campaign loses to a studio with a dedicated colour page
Beauty search sells a service, not salon brand. “Manicure Tashkent” — low ticket, price and 500 metres decide. “Balayage” and “keratin” — high ticket, portfolio photos and stylist name in the ad. I launch 2–4 top-margin services, each with price from, portfolio, online booking. Negatives: “training”, “nail courses”, “stylist job”. Instagram is reach; Google is “book today” intent. Geo 2–3 km or home-visit zone. Optimise for bookings, not “beauty salon” clicks.
Scope of work
- UTM and gclid saved with every inquiry — lead source visible, not «just a click»
- Goals and events in analytics shaped to your funnel, not a template
- Reports by meaning: what led to a conversation and inquiry, not just dashboard numbers
These are the service work areas. We agree on the exact scope, timeline and final price before the project starts.
UZNEO / Advantages08 / ADS
Built.
To work.
02 / UZNEO
Relevant searches.
Ads: service + price from + stylist/portfolio
03 / UZNEO
Know the source.
Negatives: “training”, “courses”, “stylist job”, “template”
04 / UZNEO
Protect your budget.
Service landing with work photos — not Instagram link
05 / UZNEO
Track enquiries.
Geo: salon district or home service area
06
Online booking / Telegram / WhatsApp with UTM per service
07
Schedule: evenings and Saturday — peak beauty queries
08
Fixed management — not a % of ad spend
Official business
Contracton requestYaTT
//Ad package
What the ad package includes — master bookings, not Stories reach
Service semantics
Manicure, coloring, brows — commercial queries with price.
Creatives with pricing
Headlines with service and «from N sum», quick links to price list.
Landing match
Online booking and WhatsApp — same services as in the ad.
Minus «DIY»Geo 3–5 kmAntifraudReport by master
Minus «DIY»
Geo 3–5 km
Antifraud
Report by masterUZNEO.PERSONAL OWNERSHIP
FOUNDER / 001✳
★ Founder/Accountable for your project
Mikhail — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
2018Since 2018
50+UZNEO / PROJECTS
One person accountable end to end↗
Code · Ads · Analytics
FOUNDER-LED DIGITAL STUDIOFounder / UZNEO
// Ads · Beauty salon
Nails and balayage are two businesses in one ad account
“Beauty salon Tashkent” is the most expensive way to buy a cheap click. Query is vague, all services compete, but the user wanted “lash extensions Yunusabad”. Separate service campaigns deliver higher CTR and lower CPL — especially for colour where portfolio beats salon address.
Manicure — frequent visit, low ticket, geo is critical: 500 m vs 3 km changes conversion. Colour and keratin — every 2–3 months but ticket ×5–10; ads show work, not “salon since 2010”. Lashes and brows — separate booking cycle. Mixing in one ad — reception gets “want everything” with no slot.
I count bookings, not likes. Online booking, WhatsApp or Telegram with UTM — see whether nails or colour feeds the salon. “Visit completed” in Google Ads — algorithm stops chasing “nail courses” and jobs. After 2 weeks we cut services with CPL above margin and push top stylists.
Where we run ads
Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.
Google Ads
Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.
Yandex Direct
Yandex Search & network
Same for audiences on Yandex: search and display network.
Meta Ads
Instagram and Facebook
Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.
Anti-Fraud
Budget protected by our own anti-fraud — setup in 5 minutes
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
12,000+suspicious clicks already filtered
Your money goes to real customers, not bots and competitors.
Automatic site scanning
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
IP & browser fingerprint blocking
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Real-time behavior analysis
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
Cross-project protection
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Google Ads · invalid clicks
Anti-fraud you can see in the Google Ads UI
Report cards based on Google Ads data: invalid clicks and their share for the stated period. Browse the results and select a card to open the original account screenshot.
UZNEO / EVIDENCE DESK02 ITEMS
Browse the evidence
01 / 02
Select a card to view the original screenshot
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages. ↗ Tap — open and zoom
Google Skillshop · 3 certifications
Ads run by a Google-certified specialist
Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.
until 07.2027
// UZNEO · STACK
Service booking is the metric, not Instagram reach
§ APPROACH
Salons need a slot in the diary, not Story views. Online booking or messenger with UTM logs service and stylist; “visit completed” feeds Google Ads — otherwise optimisation stops at “cheap beauty salon”.
- Clusters: nails / colour / keratin / lashes
- Schedule: Thu–Sat evening, Sunday daytime
- Report: spend → bookings → visits → CPL by service and stylist
- Anti-fraud on neighbouring salons and brand clicks
ESTIMATE
Direct Google Ads integration via API
Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
$ HOW WE QUOTE03 / PROCESS
Cost depends on the task
Starting prices are shown with each service. The final quote depends on features, scope and materials. We agree on the scope, price and timeline before work begins.
What you have now, the goal, your niche. 5 minutes of your time.
Your project / UZNEO01 — 03
Process exampleTell us your task in Telegram
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
✓ GUARANTEES
What we promise — and keep
§ NO ASTERISKS
No asterisks, no fine print. Just what we actually do for every project.
Workflow · illustration
Price and timeline — before start
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Every click in plain sight
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Anti-fraud is on by default
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
Not a fit — we'll say so
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
? FAQ
FAQ on salon advertising
Start with 2–3 margin services: nails, colour, keratin. Broad “beauty salon” after negatives and conversions accumulate.
Google Reviews
Google ReviewsWhat clients say about UZNEO advertising
5.0· 44 reviews
XS
Xusniddin Shaymanov
22.10.2026
“They made a calculator and registration in a 1C bot for our warehouse. I'm happy with the work and recommend them 100%.”
MX
Muhiddin Xurramov
22.10.2026
“I recommend them — a great inventor.”
NJ
Nargiza Jabbarova
21.10.2026
“Very good service! I am happy with the quality and the way I was treated. I recommend them!”
SD
Sanjar Djumayev
07.10.2026
“Super”
МР
Марина Розмаита
04.10.2026
“I really like this service. We've worked with them for six months, and the collaboration started paying off from the second week. The team are true professionals, always available even on weekends, and resolve questions quickly. UZNEO are the best; I recommend them to everyone!”
NB
NIGINA BOBYEVA
02.10.2026
“I really liked the work. My orders were completed exactly as I wanted. I recommend them to everyone.”
SS
Saidmurod Safaraliyev
02.10.2026
“Respect — they completed my orders perfectly. I recommend them. He was very pleasant to deal with, and I have more orders for him.”
BE
Bakhodir Eshtemirov
02.10.2026
“They did great work and made it the way we wanted.”
ZD
Zufar Djalilov
02.10.2026
“Great!”
AL
Alex Lee
28.09.2026
“A top-notch professional who knows his work. He built a bot, a website funnel, a full program, a web service and more for me. I recommend him.”
Read on this topic
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Discuss salon ads
Send top services, average ticket and district — service structure and CPL benchmark within an hour
Reply in 1 hour
Campaigns per service and stylist
Anti-fraud from day one
You keep the ad account
Locations and industries.
Your business at the centerIndustries / 38
Your industryBeauty salonA solution for your business
AudienceCreativesLeads
Business industryBeauty salon
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