01 / UZNEO
Start with demand.
IELTS / General / kids / corporate — separate campaigns and landings
ADS / UZNEOAds · Education
Contextual advertising for education centres in Tashkent
§ IN BRIEF
IELTS in 90 days and “English for myself” are different auctions: one has a deadline and fear of missing it, the other has endless “later”
Education search splits by urgency. “IELTS prep Tashkent”, “evening English courses” and “English for kids” are three audiences, three landings, three CPLs. Exam programs get higher bids 8–12 weeks before IELTS dates and in September enrolment peak. Negatives cut “download textbook”, “free”, “teacher job”. No score guarantees — Google and Yandex moderation. Optimise for trial lesson or placement test booking, not clicks on “cheap courses”.
Scope of work
- UTM and gclid saved with every inquiry — lead source visible, not «just a click»
- Goals and events in analytics shaped to your funnel, not a template
- Reports by meaning: what led to a conversation and inquiry, not just dashboard numbers
These are the service work areas. We agree on the exact scope, timeline and final price before the project starts.
UZNEO / Advantages08 / ADS
Built.
To work.
02 / UZNEO
Relevant searches.
Seasonality: higher bids before exams and September intake
03 / UZNEO
Know the source.
Negatives: “free”, “download”, “teacher job”, “essay”
04 / UZNEO
Protect your budget.
Program landing: schedule, teachers, trial lesson
05 / UZNEO
Track enquiries.
Geo and ad schedule for evening groups and centre district
06
CRM: program in lead — see whether IELTS or General converts
07
Honest copy without “guaranteed 7.0”
08
Fixed management — not a % of course fee
Official business
Contracton requestYaTT
//Ad package
What the ad package includes — course enrollment, not freebies
Education semantics
Courses, tutor, certificate — minus «download».
Program creatives
Headlines: duration, format, cohort start.
Enrollment landing
Enrollment form matches the ad offer.
Minus «jobs»Branch geoIP filterCPL by course
Minus «jobs»
Branch geo
IP filter
CPL by courseUZNEO.PERSONAL OWNERSHIP
FOUNDER / 001✳
★ Founder/Accountable for your project
Mikhail — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
2018Since 2018
50+UZNEO / PROJECTS
One person accountable end to end↗
Code · Ads · Analytics
FOUNDER-LED DIGITAL STUDIOFounder / UZNEO
// Ads · Education
Exam deadline is the only CPL lever in EdTech search
“IELTS Tashkent” is an expensive keyword with fierce competition among centres within 2 km. One price list for all courses on the homepage — students go to the neighbour with a dedicated “IELTS in 8 weeks” page. Informational “what is IELTS” and commercial “enrol now” queries must not mix — CPL spikes.
IELTS: deadline, mock test, group schedule. General English: softer cycle, evening slots and monthly price matter. Kids: parents decide — safety, small groups, child trial. Corporate: B2B, different keywords and “request proposal” form. Each program gets its own creative and “trial lesson” button.
I measure to payment: click → trial → placement → contract. Without CRM the algorithm optimises on “leave phone”. I wire stages and send “trial completed” to Google Ads — after 3 weeks you see which program pays for ads before the next exam window.
Where we run ads
Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.
Google Ads
Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.
Yandex Direct
Yandex Search & network
Same for audiences on Yandex: search and display network.
Meta Ads
Instagram and Facebook
Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.
Anti-Fraud
Budget protected by our own anti-fraud — setup in 5 minutes
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
12,000+suspicious clicks already filtered
Your money goes to real customers, not bots and competitors.
Automatic site scanning
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
IP & browser fingerprint blocking
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Real-time behavior analysis
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
Cross-project protection
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Google Ads · invalid clicks
Anti-fraud you can see in the Google Ads UI
Report cards based on Google Ads data: invalid clicks and their share for the stated period. Browse the results and select a card to open the original account screenshot.
UZNEO / EVIDENCE DESK02 ITEMS
Browse the evidence
01 / 02
Select a card to view the original screenshot
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages. ↗ Tap — open and zoom
Google Skillshop · 3 certifications
Ads run by a Google-certified specialist
Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.
until 07.2027
// UZNEO · STACK
Trial lesson as conversion, not “lead”
§ APPROACH
Centres need someone in the classroom for placement. Form with program choice, Telegram or CRM logs IELTS/General/kids; offline “trial completed” feeds Google Ads — Smart Bidding stops chasing “download textbook”.
- Clusters: IELTS / General / kids / B2B — different CPAs
- Bid calendar aligned with exam dates and September intake
- Report: spend → trials → payments → CPL by program
- Anti-fraud on neighbouring centres in the same district
ESTIMATE
Direct Google Ads integration via API
Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
$ HOW WE QUOTE03 / PROCESS
Cost depends on the task
Starting prices are shown with each service. The final quote depends on features, scope and materials. We agree on the scope, price and timeline before work begins.
What you have now, the goal, your niche. 5 minutes of your time.
Your project / UZNEO01 — 03
Process exampleTell us your task in Telegram
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
✓ GUARANTEES
What we promise — and keep
§ NO ASTERISKS
No asterisks, no fine print. Just what we actually do for every project.
Workflow · illustration
Price and timeline — before start
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Every click in plain sight
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Anti-fraud is on by default
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
Not a fit — we'll say so
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
? FAQ
FAQ on education centre advertising
No — ad disapproval. “IELTS preparation”, “experienced teachers”, “trial lesson”. Split info and commercial queries.
Google Reviews
Google ReviewsWhat clients say about UZNEO advertising
5.0· 44 reviews
XS
Xusniddin Shaymanov
22.10.2026
“They made a calculator and registration in a 1C bot for our warehouse. I'm happy with the work and recommend them 100%.”
MX
Muhiddin Xurramov
22.10.2026
“I recommend them — a great inventor.”
NJ
Nargiza Jabbarova
21.10.2026
“Very good service! I am happy with the quality and the way I was treated. I recommend them!”
SD
Sanjar Djumayev
07.10.2026
“Super”
МР
Марина Розмаита
04.10.2026
“I really like this service. We've worked with them for six months, and the collaboration started paying off from the second week. The team are true professionals, always available even on weekends, and resolve questions quickly. UZNEO are the best; I recommend them to everyone!”
NB
NIGINA BOBYEVA
02.10.2026
“I really liked the work. My orders were completed exactly as I wanted. I recommend them to everyone.”
SS
Saidmurod Safaraliyev
02.10.2026
“Respect — they completed my orders perfectly. I recommend them. He was very pleasant to deal with, and I have more orders for him.”
BE
Bakhodir Eshtemirov
02.10.2026
“They did great work and made it the way we wanted.”
ZD
Zufar Djalilov
02.10.2026
“Great!”
AL
Alex Lee
28.09.2026
“A top-notch professional who knows his work. He built a bot, a website funnel, a full program, a web service and more for me. I recommend him.”
Read on this topic
Guides, checklists and numbers for this service from the UZNEO blog
Marketing3 min
Clients without large ad spending: count your time too
Not paying per click does not make a channel free.
Read →
Marketing3 min
Your first business clients: test what people will pay for
At launch, validate an offer before building a complex marketing system.
Read →
Web development2 min
What a business-card website needs: a customer's mobile journey
A small business website explains who you are, what you do and how to contact you. Test customer actions rather than counting sections. A fictional furniture repairer provides the example.
Read →✦ CTA
Discuss education centre ads
Send programs, group schedule and upcoming exam dates — structure and seasonal budget within an hour
Reply in 1 hour
No false score guarantees
Anti-fraud from day one
You keep the ad account
Locations and industries.
Your business at the centerIndustries / 38
Your industryEducationA solution for your business
AudienceCreativesLeads
Business industryEducation
Choose your business industry
Telegram