B2B/B2C semantics
Turnkey renovation, facade, cottage — minus «DIY».
Renovation season in Tashkent starts in March — semantics and landings are built in winter
Construction search is seasonal: from March to November demand for “flat renovation Tashkent” triples; winter clicks are cheaper but convert lower — that’s normal. I run campaigns by job type: cosmetic, major renovation, turnkey house, commercial — with landings showing portfolio, estimate and surveyor visit, not “best for 15 years”. Negatives “DIY”, “video”, “foreman job” cut hobby traffic. Long sales cycle — retargeting for estimate downloads with no call.


//Ad package
Turnkey renovation, facade, cottage — minus «DIY».
Headlines: timeline, warranty, free measurement.
Calculator or estimate form — Primary conversion.
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
// Ads · Construction
Renovation buyers don’t convert on first click — they compare 5–7 contractors, portfolios, reviews, ask for estimates. Send traffic to a homepage with no cases and no survey form and CPL goes through the roof. I build landings by job type: “two-bed turnkey renovation” — before/after photos, timeline, “book a survey” CTA.
Cosmetic refresh and turnkey house are different tickets and clients. The first compares price per m²; the second checks cottage build experience and deadlines. Office fit-out is B2B — different keys and call hours. Mixing into “renovation Tashkent” pays for the wrong segment.
Winter is when competitors cut budgets — good time to gather semantics, test ads and set retargeting. By March you launch with a ready account instead of setting up Ads when everyone bids max rates.
Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.

Google Ads
Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.

Yandex Direct
Yandex Search & network
Same for audiences on Yandex: search and display network.
Meta Ads
Instagram and Facebook
Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
Your money goes to real customers, not bots and competitors.
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Screenshots from a live Google Ads account: the “Total invalid clicks” column. Our rules catch click fraud; IPs and devices go to exclusion lists — Google marks invalid clicks and refunds part of the spend.
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages.
Google Skillshop · 3 certifications
Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.
until 07.2027
// UZNEO · STACK
KPI is a survey request and signed contract, not a click. I tie ads to forms, calls and CRM: job type, district, stage to estimate.


Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
We don't show prices on the site — because the same website for a dental clinic and an industrial plant can't cost the same. First we understand the task, then we quote — that's honest.
What you have now, the goal, your niche. 5 minutes of your time.
We look at what others charge and deliver in your segment — no template solutions.
Transparent quote: scope, timeline, final price. No surprises mid-project.
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
No asterisks, no fine print. Just what we actually do for every project.
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
? FAQ
Guides, checklists and numbers for this service from the UZNEO blog

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