Start with demand.
Campaigns by line: ultrasound, labs, therapy, specialists
ADS / UZNEO“Urgent ultrasound” and “cardiologist appointment” — different people, different ads; one budget can’t mix them
Medical ads on Google are stricter than typical business: no cure promises, no “100% results”, but honest booking and diagnostics copy works. I build campaigns by service line — ultrasound, lab, therapy, cardiology, gynaecology — with wording that passes review first time. Urgent “tests today” queries get call extensions and short landings; planned care goes to doctor and price pages. Informational “what is MRI” traffic is cut with negatives or a low-bid side campaign.
These are the service work areas. We agree on the exact scope, timeline and final price before the project starts.


Campaigns by line: ultrasound, labs, therapy, specialists
ADS / UZNEOCopy aligned with Google Healthcare policy — no outcome guarantees
Urgent queries — call extensions and “book today”
Negatives: “free”, “nurse job”, “what is”
Service landings, not one 50-item price list
Geo and schedule aligned with reception and doctor hours
“Booked” and “showed up” conversions in Google Ads API
Anti-fraud — neighbouring clinics in Tashkent click each other
//Ad package
Specialties, symptoms with commercial intent, no self-treatment.
Headlines: visit, diagnostics, ultrasound — no treatment promises.
Booking form and call — Primary in account, not page views.
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
Code · Ads · Analytics
// Ads · Clinic
“Cured in 3 days” gets rejected and can flag the whole account. What works: “book an appointment”, “ultrasound diagnostics”, “experienced doctor”. Meanwhile an “ultrasound Tashkent” click costs like dentistry, and half the traffic is symptom googling, not clinic shopping. Without splitting commercial and informational intent, budget disappears.
“Stomach pain” and “annual check-up” aren’t the same audience. The first calls within an hour; the second compares prices all week. Cardiology and gynaecology need different hours, fears and headlines. I build semantics by service line, not the word “clinic”.
Clinics often see 200 clicks and 3 bookings because conversion isn’t wired. Forms without gclid, calls without tracking, reception never asks “how did you hear about us”. I tie ads to booking, count CPL for cardiology separately from ultrasound, and cut what doesn’t pay back.
Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.

Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.

Yandex Search & network
Same for audiences on Yandex: search and display network.

Instagram and Facebook
Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
Your money goes to real customers, not bots and competitors.
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Report cards based on Google Ads data: invalid clicks and their share for the stated period. Browse the results and select a card to open the original account screenshot.
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages. ↗ Tap — open and zoom
Google Skillshop · 3 certifications
Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.
until 07.2027
// UZNEO · STACK
In healthcare the KPI is an appointment, not CTR. Click → form or call → visit. Conversions feed Google Ads API so the algorithm learns from patients, not browsers.


Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
Starting prices are shown with each service. The final quote depends on features, scope and materials. We agree on the scope, price and timeline before work begins.
What you have now, the goal, your niche. 5 minutes of your time.
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
No asterisks, no fine print. Just what we actually do for every project.

We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
? FAQ
No — Google and Yandex block medical guarantees. We use “consultation”, “diagnostics”, “category N doctor”. Ads last longer and need fewer rewrites.
Guides, checklists and numbers for this service from the UZNEO blog

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