Start with demand.
Bid calendar: peak Mar–May and Sep–Oct; winter early-booking push
ADS / UZNEOA bride 90 days out is already comparing three agencies — you need to make the shortlist before she DMs a rival
Wedding search rarely starts with “wedding Tashkent”. It’s “wedding planner 150 guests”, “premium hall decor”, “Uzbek wedding host”. The couple has a date and rough budget — they want a priced package and portfolio, not a pretty feed. I split Google Ads and Yandex Direct by package and micro-services, raise bids March–May and September–October, run winter early-booking campaigns. Negatives cut DIY and “free templates”; anti-fraud stops seasonal drain from neighbouring agencies. The account stays yours.
These are the service work areas. We agree on the exact scope, timeline and final price before the project starts.


Bid calendar: peak Mar–May and Sep–Oct; winter early-booking push
ADS / UZNEOEconomy / standard / premium packages — separate campaigns and landings
Micro-services: decor, photo, video, host — own keywords and CPL
Negatives: “DIY”, “free”, “download”, rival agency brand names
Landings with package calculator and 6–8 real weddings in portfolio
Consultation form: date, guest count, budget — sales gets qualified leads
“Consultation held” conversions feed Google Ads API
Fixed management fee — not a % of ad spend
//Ad package
Planning, host, decor — minus «free ideas».
Headlines: package, date, guest count.
Form — matches the offer.
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
Code · Ads · Analytics
// Ads · Wedding
About 70% of wedding enquiries arrive 2–4 months before the date. In March–May and September–October, CPC on “turnkey wedding” in Tashkent often jumps 1.5–2× — every agency spends at once. One campaign for everything sending traffic to Instagram without prices burns budget in two weeks: couples click, browse a rival’s Stories and leave. I split packages, set seasonal bid modifiers and winter “book before February — 10% off” campaigns.
“Economy” and “premium turnkey” are different people. The first search “wedding under 20M UZS” and want a transparent service list. The second google “premium wedding planner Tashkent” and fear one thing: something going wrong on the day. Decor, photographer and host are separate micro-leads at 3–8M UZS — not the same CPL as a full package. Each scenario gets its own headline, landing and “book a 30-minute consultation” form.
The KPI is not CTR but an enquiry with wedding date and budget range. I tie clicks to forms and Telegram managers, send offline “contract signed” conversions to Google Ads. After three weeks you see economy converts cheaper but premium drives revenue — and budget shifts to your margin, not cheap clicks.
Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.

Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.

Yandex Search & network
Same for audiences on Yandex: search and display network.

Instagram and Facebook
Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
Your money goes to real customers, not bots and competitors.
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Report cards based on Google Ads data: invalid clicks and their share for the stated period. Browse the results and select a card to open the original account screenshot.
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages. ↗ Tap — open and zoom
Google Skillshop · 3 certifications
Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.
until 07.2027
// UZNEO · STACK
A wedding lead without date and budget is an empty chat. Every click ties to a form or Telegram: package, source, consultation cost. Contract signing goes to Google Ads API — the algorithm learns from couples ready to pay, not “just browsed portfolio”.


Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
Starting prices are shown with each service. The final quote depends on features, scope and materials. We agree on the scope, price and timeline before work begins.
What you have now, the goal, your niche. 5 minutes of your time.
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
No asterisks, no fine print. Just what we actually do for every project.

We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
? FAQ
2–3 months before March or September — catch early bookings at lower CPC. In peak we raise bids on “urgent turnkey wedding” and “planner for [month]”.
Guides, checklists and numbers for this service from the UZNEO blog

Missing enquiries can mean little suitable traffic, unclear terms or delivery failure. Recolouring a button does not test all three. Follow a fictional cleaning-service journey.
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Paid placement buys an opportunity to reach an audience, not a guaranteed order.
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Remarketing uses previous interactions for further ads where policies and settings allow it. It does not guarantee reaching every visitor.
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Send packages, average ticket and peak months — within an hour I'll send a campaign calendar and budget range
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