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Ads · School

Contextual advertising for schools in Tashkent

§ IN BRIEF

Parents choose a school over months — ads must lead to a campus tour with the grade programme, not a pretty homepage with no intake dates

A May search for “private school grade 1 intake” is a family that already ruled out public school and compares 3–5 options on curriculum, class size and enrolment fee. One campaign for “school Tashkent” mixes grade-1 parents with lyceum seekers and teacher job hunters. I build separate funnels per grade: grade 1, grades 5–9, lyceum, bilingual — with landings showing curriculum, schedule and “book a campus tour”. Seasonality: early intake in winter, peak May–August. Negatives cut “free public school” and “jobs”. Anti-fraud is mandatory in intake season — rivals click your ads.

Scope of work
  • UTM and gclid saved with every inquiry — lead source visible, not «just a click»
  • Goals and events in analytics shaped to your funnel, not a template
  • Reports by meaning: what led to a conversation and inquiry, not just dashboard numbers

These are the service work areas. We agree on the exact scope, timeline and final price before the project starts.

UZNEO / Advantages08 / ADS

Built.
To work.

01 / UZNEO

Start with demand.

Grade-based campaigns: grade 1, 5–9, lyceum, summer intake — different cycle and ticket

ADS / UZNEO
02 / UZNEO

Relevant searches.

Landings with curriculum, fees and tour date — not a generic about page

03 / UZNEO

Know the source.

Two waves: winter early intake + May–August before 1 September

04 / UZNEO

Protect your budget.

Negatives: “free public school”, “teacher job”, “download test”

05 / UZNEO

Track enquiries.

Call tracking to admissions — no lead from ads gets lost

06

UTM on tour booking: see which grade converted

07

Fixed management fee — not a % of ad spend

08

Anti-fraud: neighbouring private schools actively click during intake season

Official business
Contracton requestYaTT

//Ad package

What the ad package includes — student intake, not handouts

School semantics

Private school, prep, languages — minus «free homework».

Program ads

Headlines: grade, language, school year start.

Enrollment landing

Parent form — Primary, UTM in CRM.

Minus «teacher jobs»School geoAntifraudCPL by grade
UZNEO.PERSONAL OWNERSHIP
FOUNDER / 001✳
UZNEO / STORY↗
★ Founder/Accountable for your project

Mikhail — code and ads under personal accountability

Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.

2018Since 2018
50+UZNEO / PROJECTS
One person accountable end to end↗

Code · Ads · Analytics

Google Ads Search Professional CertifiedGrow Offline Sales CertifiedGoogle Ads Search CertifiedSearch Pro · Offline Sales · SearchGoogle Skillshopuntil 07.2027Verify in Google ↗
Read the story →
FOUNDER-LED DIGITAL STUDIOFounder / UZNEO

// Ads · School

School enrolment is a six-month cycle, not a weekly sprint

One pupil’s LTV runs 50–200M UZS over years of tuition. CPC on “private school Tashkent” is 2,000–4,000 UZS; tour enquiry conversion sits at 3–7%. Parents decide over 2–6 months: browse the site, visit campus, compare with a rival. Ads sending traffic to a homepage without intake dates and grade programmes collect “just browsing” and teacher applicants.

“Grade 1 intake” and “lyceum” are different parents. The first peaks May–August; safety, class size and English from year one matter. The second cares about university prep — different ticket and keywords. Bilingual programmes are a third audience. Mixing them in one ad yields CPL that pays back no grade.

Measure campus tours, not clicks. I link forms, Telegram admin and call tracking, send “tour booked” conversions to Google Ads API. The algorithm learns to find families ready to pay enrolment fees — not people downloading free curricula.

Where we run ads

Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.

  • Google Ads

    Google Search & partners

    Ads in Google Search and partner sites: someone searches for a service — sees your offer.

  • Yandex Direct

    Yandex Search & network

    Same for audiences on Yandex: search and display network.

  • Meta Ads

    Instagram and Facebook

    Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.

Anti-Fraud

Budget protected by our own anti-fraud — setup in 5 minutes

Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.

12,000+suspicious clicks already filtered

Your money goes to real customers, not bots and competitors.

Automatic site scanning

The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.

IP & browser fingerprint blocking

Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.

Real-time behavior analysis

Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.

Cross-project protection

If a visitor click-frauds one site — they're blocked across all your projects at once.

Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».

Google Ads · invalid clicks

Anti-fraud you can see in the Google Ads UI

Report cards based on Google Ads data: invalid clicks and their share for the stated period. Browse the results and select a card to open the original account screenshot.

UZNEO / EVIDENCE DESK02 ITEMS
Browse the evidence
01 / 02
Select a card to view the original screenshot

Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages. ↗ Tap — open and zoom

Google Skillshop · 3 certifications

Ads run by a Google-certified specialist

Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.

until 07.2027

// UZNEO · STACK

Enrolment funnel: click → tour → admission

§ APPROACH

For schools the KPI is a campus tour or open-day booking, not CTR. Every click is tied to grade and source; a tour signup hits the report and ad account as a conversion.

Contextual advertising for schools in Tashkent — UZNEO
Реклама и лендинг
  • Clusters: grade 1 / 5–9 / lyceum / bilingual — separate bids and creatives
  • Schedule: evenings and weekends — when parents search
  • Report: spend → clicks → tours → CPL by grade
  • Protection from bots and repeat clicks by competing schools
ESTIMATE
Google Ads
Google Ads API

Direct Google Ads integration via API

Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.

$ HOW WE QUOTE03 / PROCESS

Cost depends on the task

Starting prices are shown with each service. The final quote depends on features, scope and materials. We agree on the scope, price and timeline before work begins.

What you have now, the goal, your niche. 5 minutes of your time.

Your project / UZNEO01 — 03
Process exampleTell us your task in Telegram

Price and timeline are locked BEFORE start. No mid-project upcharges.

We take up to 5 projects per month — to give each one full attention

✓ GUARANTEES

What we promise — and keep

§ NO ASTERISKS

No asterisks, no fine print. Just what we actually do for every project.

Illustration of UZNEO website quality checks
Workflow · illustration
Price and timeline — before start

We lock them in Telegram before any work begins. No mid-project upcharges. Ever.

Every click in plain sight

Personal admin access — you see every visit and lead in real time. No monthly reports needed.

Anti-fraud is on by default

Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.

Not a fit — we'll say so

If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.

? FAQ

FAQ on school advertising

Peak is May–August. Strong schools start winter–spring for early intake with enrolment-fee discounts. Two waves keep steady flow — not a spike two weeks before 1 September.

Google Reviews

What clients say about UZNEO advertising

5.0· 44 reviews
XS
Xusniddin Shaymanov
22.10.2026

“They made a calculator and registration in a 1C bot for our warehouse. I'm happy with the work and recommend them 100%.”

MX
Muhiddin Xurramov
22.10.2026

“I recommend them — a great inventor.”

NJ
Nargiza Jabbarova
21.10.2026

“Very good service! I am happy with the quality and the way I was treated. I recommend them!”

SD
Sanjar Djumayev
07.10.2026

“Super”

МР
Марина Розмаита
04.10.2026

“I really like this service. We've worked with them for six months, and the collaboration started paying off from the second week. The team are true professionals, always available even on weekends, and resolve questions quickly. UZNEO are the best; I recommend them to everyone!”

NB
NIGINA BOBYEVA
02.10.2026

“I really liked the work. My orders were completed exactly as I wanted. I recommend them to everyone.”

SS
Saidmurod Safaraliyev
02.10.2026

“Respect — they completed my orders perfectly. I recommend them. He was very pleasant to deal with, and I have more orders for him.”

BE
Bakhodir Eshtemirov
02.10.2026

“They did great work and made it the way we wanted.”

ZD
Zufar Djalilov
02.10.2026

“Great!”

AL
Alex Lee
28.09.2026

“A top-notch professional who knows his work. He built a bot, a website funnel, a full program, a web service and more for me. I recommend him.”

✦ CTA
Discuss school ads
Чистка кампании

Discuss school ads

Send grades, curriculum and district — within an hour I'll outline campaign structure and budget range

Reply in 1 hour
Enrolment and grade campaigns
Anti-fraud from day one
You keep the ad account

Locations and industries.

Your business at the centerIndustries / 38
Mirabad District02Chilanzar District03Sergeli District04Mirzo-Ulugbek District05Almazar District06Yakkasaray District07Shaykhantahur District08Bektemir District09Uchtepa District10Yangihayot District11Yashnabad District12Yunusabad District01© OpenStreetMap
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