Start with demand.
Grade-based campaigns: grade 1, 5–9, lyceum, summer intake — different cycle and ticket
ADS / UZNEOParents choose a school over months — ads must lead to a campus tour with the grade programme, not a pretty homepage with no intake dates
A May search for “private school grade 1 intake” is a family that already ruled out public school and compares 3–5 options on curriculum, class size and enrolment fee. One campaign for “school Tashkent” mixes grade-1 parents with lyceum seekers and teacher job hunters. I build separate funnels per grade: grade 1, grades 5–9, lyceum, bilingual — with landings showing curriculum, schedule and “book a campus tour”. Seasonality: early intake in winter, peak May–August. Negatives cut “free public school” and “jobs”. Anti-fraud is mandatory in intake season — rivals click your ads.
These are the service work areas. We agree on the exact scope, timeline and final price before the project starts.


Grade-based campaigns: grade 1, 5–9, lyceum, summer intake — different cycle and ticket
ADS / UZNEOLandings with curriculum, fees and tour date — not a generic about page
Two waves: winter early intake + May–August before 1 September
Negatives: “free public school”, “teacher job”, “download test”
Call tracking to admissions — no lead from ads gets lost
UTM on tour booking: see which grade converted
Fixed management fee — not a % of ad spend
Anti-fraud: neighbouring private schools actively click during intake season
//Ad package
Private school, prep, languages — minus «free homework».
Headlines: grade, language, school year start.
Parent form — Primary, UTM in CRM.
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
Code · Ads · Analytics
// Ads · School
One pupil’s LTV runs 50–200M UZS over years of tuition. CPC on “private school Tashkent” is 2,000–4,000 UZS; tour enquiry conversion sits at 3–7%. Parents decide over 2–6 months: browse the site, visit campus, compare with a rival. Ads sending traffic to a homepage without intake dates and grade programmes collect “just browsing” and teacher applicants.
“Grade 1 intake” and “lyceum” are different parents. The first peaks May–August; safety, class size and English from year one matter. The second cares about university prep — different ticket and keywords. Bilingual programmes are a third audience. Mixing them in one ad yields CPL that pays back no grade.
Measure campus tours, not clicks. I link forms, Telegram admin and call tracking, send “tour booked” conversions to Google Ads API. The algorithm learns to find families ready to pay enrolment fees — not people downloading free curricula.
Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.

Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.

Yandex Search & network
Same for audiences on Yandex: search and display network.

Instagram and Facebook
Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
Your money goes to real customers, not bots and competitors.
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Report cards based on Google Ads data: invalid clicks and their share for the stated period. Browse the results and select a card to open the original account screenshot.
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages. ↗ Tap — open and zoom
Google Skillshop · 3 certifications
Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.
until 07.2027
// UZNEO · STACK
For schools the KPI is a campus tour or open-day booking, not CTR. Every click is tied to grade and source; a tour signup hits the report and ad account as a conversion.


Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
Starting prices are shown with each service. The final quote depends on features, scope and materials. We agree on the scope, price and timeline before work begins.
What you have now, the goal, your niche. 5 minutes of your time.
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
No asterisks, no fine print. Just what we actually do for every project.

We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
? FAQ
Peak is May–August. Strong schools start winter–spring for early intake with enrolment-fee discounts. Two waves keep steady flow — not a spike two weeks before 1 September.
Guides, checklists and numbers for this service from the UZNEO blog

A search ad can bring someone looking for your service to your website. It cannot make a broken form work or make a manager answer. Follow a fictional…
Read →
A small business website explains who you are, what you do and how to contact you. Test customer actions rather than counting sections. A fictional furniture repairer provides the example.
Read →
At launch, validate an offer before building a complex marketing system.
Read →
Send grades, curriculum and district — within an hour I'll outline campaign structure and budget range
Выберите тему — откроем Telegram с готовым сообщением