Furniture semantics
Kitchen, wardrobe, custom sofa — minus «blueprint».
Ads · Furniture
Contextual advertising for a furniture store in Tashkent
§ IN BRIEF
Custom kitchen — click to measurement takes 14 days and three touchpoints: without “delivery + assembly” in the headline, half the leads drop at “who will bring it”
Furniture search is a long cycle and high ticket: people google “custom kitchen”, “wardrobe” or “sofa with delivery” with dimensions in mind, but 1–3 weeks pass before a measurement request. I split by category — kitchen, wardrobe, sofa, cabinetry — each with its own landing, measurement form and negatives (“used”, “DIY”, “free blueprint”). Headlines state delivery, assembly, measurement upfront — kills the main objection. Geo only where you actually deliver. Optimise for “measurement booked”, not clicks on “cheap furniture”.
01Kitchen / wardrobe / sofa / cabinetry — separate campaigns and CPL goals
02Headlines: delivery + assembly + measurement — not vague “furniture Tashkent”
03Negatives: “used”, “DIY”, “blueprint”, “assembler job”
04Category landing with project photos and measurement form
05Geo for delivery and measurer visit zones — not the whole city
06CRM: click → lead → measurement → quote — see where they drop
07Offline “measurement completed” → Google Ads
08Fixed management — not a % of quote value
//Ad package
What the ad package includes — order and measure, not catalog clicks
Measurement creatives
Headlines: free measurement, installments, timeline.
Landing alignment
Measurement form matches the offer.
Minus «DIY»Showroom geoAntifraudCPL by category
Minus «DIY»
Showroom geo
Antifraud
CPL by category2018
★ Founder· Accountable for your project
Robert Mirov — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
Search Pro · Offline Sales · SearchGoogle Skillshopuntil 07.2027Verify in Google ↗// Ads · Furniture
Furniture: CPL is counted at measurement, not click
A “custom kitchen Tashkent” click is 2,000–6,000 UZS but measurement conversion is 3–8%. One “furniture” campaign to a 500-SKU homepage means thousands of clicks with no measurer visit. Buyers want a solution: “3m kitchen with install in Yunusabad” — query match beats discount.
Kitchen and sofa are different psychology. Kitchen: 2–4 weeks comparing, needs real project photos, lead time, free measurement. Wardrobe: dimensions in the query — landing with calculator or “send my sizes” form. Sofa: more impulse, same-day delivery and instalments matter. Mixing in one ad brings “want everything” leads with no budget.
Long funnel: lead → call → measurement → quote → deposit. Without CRM and offline conversions ads look “expensive”. I wire stages and send “measurement completed” to Google Ads — the algorithm stops chasing DIY and used-furniture traffic. After a month you see whether kitchen or cabinetry drives margin.
Where we run ads
Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.
Google Ads
Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.
Yandex Direct
Yandex Search & network
Same for audiences on Yandex: search and display network.
Meta Ads
Instagram and Facebook
Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.
Anti-Fraud
Budget protected by our own anti-fraud — setup in 5 minutes
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
12,000+suspicious clicks already filtered
Your money goes to real customers, not bots and competitors.
Automatic site scanning
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
IP & browser fingerprint blocking
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Real-time behavior analysis
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
Cross-project protection
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Google Ads · invalid clicks
Anti-fraud you can see in the Google Ads UI
Screenshots from a live Google Ads account: the “Total invalid clicks” column. Our rules catch click fraud; IPs and devices go to exclusion lists — Google marks invalid clicks and refunds part of the spend.
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages.
Google Skillshop · 3 certifications
Ads run by a Google-certified specialist
Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.
until 07.2027
// UZNEO · STACK
Measurement → quote: long funnel in one report
§ APPROACH
Furniture stores need a measurer on site, not CTR. Form with area/district, CRM or Telegram logs category and stage; “measurement completed” feeds Google Ads — otherwise optimisation stops at cheap “how much is a kitchen” leads.
- Clusters: kitchen / wardrobe / sofa — separate creatives and CPA
- Sitelinks: measurement, delivery, instalments, portfolio
- Report: spend → leads → measurements → quotes → CPL by category
- Anti-fraud on competitors in the same district
ESTIMATE
Direct Google Ads integration via API
Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
$ HOW WE QUOTE
Cost depends on the task
We don't show prices on the site — because the same website for a dental clinic and an industrial plant can't cost the same. First we understand the task, then we quote — that's honest.
01
Tell us your task in Telegram
What you have now, the goal, your niche. 5 minutes of your time.
02
We research your niche & competitors
We look at what others charge and deliver in your segment — no template solutions.
03
Estimate within 24 hours
Transparent quote: scope, timeline, final price. No surprises mid-project.
★ 24h
Get the estimate within 24 hours
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
✓ GUARANTEES
What we promise — and keep
§ NO ASTERISKS
No asterisks, no fine print. Just what we actually do for every project.
01
Price and timeline — before start
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
02
Every click in plain sight
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
03
Anti-fraud is on by default
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
04
Not a fit — we'll say so
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
Want to discuss your task?
? FAQ
FAQ on furniture store advertising
Must — it’s objection #1. “Turnkey kitchen: measure, deliver, assemble” beats “kitchen Tashkent” on CTR and lead quality.
No. Kitchen and wardrobe differ in ticket and timeline. At least separate form blocks; better — dedicated URLs per category.
Account negatives plus commercial groups only on “custom”, “buy”, “with installation”. “DIY” and “used” stay on the permanent list.
One category: 3–5M UZS/month on clicks plus fixed fee. Multiple categories split by margin. Forecast after one-hour brief.
Google — main commercial category search. Yandex — cheaper clicks, RU segment. Sync geo and negatives; creatives match query language.
I review search terms: broad match, Display, used queries. Rebuild semantics by category, enable anti-fraud, narrow geo to delivery zone.
Google Reviews
Google ReviewsWhat clients say about UZNEO advertising
5.0· 14 reviews
SN
Shahnoza Narmuradova
today
“Very happy with UZNEO. The team clearly knows their craft. Communication and service were excellent — every question was answered on time and clearly. Thank you for the partnership; we will keep working only with you. Highly recommend!”
NU
Nilufar Urmonova
yesterday
“Sincere thanks to the UZNEO team for their professionalism. I am a doctor, and it mattered that the website and ads reflected trust and medical ethics. They took on the site, promotion setup, and support at every stage. Patient flow increased significantly. They stay in touch, solve issues quickly, and treat the project as their own. I recommend them to colleagues and anyone growing a practice or business.”
NT
Narmin Tour
yesterday
“Sincere thanks to the whole UZNEO team for professionalism and a human approach. We came for a website and ad setup and got full support. Lead flow rose right after launch. Specialists were available at every step. I recommend them to anyone who wants more sales and a partner they can rely on.”
AM
Alla Michel
yesterday
“They built a website plus ads in Tashkent. Honestly the previous specialist really let me down, but UZNEO made me very happy — responsive and responsible. I recommend them to everyone.”
D
Daimon
yesterday
“Outstanding service and professionalism!! Worked with UZNEO to develop our website and launch digital advertising, and the results exceeded all expectations. The team is incredibly proactive and deeply understanding of modern marketing tools. They didn't just follow my technical requirements but actively proposed ideas to improve our sales funnel and optimize the ad budget. The website was delivered on time and started generating leads almost immediately. Communication was flawless — they were available 24/7 and answered every question immediately. If you are looking for a reliable IT and marketing partner in Tashkent, I highly recommend UZNEO!”
СМ
Слава метис
yesterday
“Hello! Thank you for being there — you made my life so much easier!!!”
КХ
Камола Хидоятова
2 days ago
“Thank you so much — everything was fast and high quality. I recommend to everyone.”
СБ
Саша Бражников
2 days ago
“Huge thanks for a professional Google Ads setup. From day one there was a systematic approach, deep niche analysis, solid keyword selection, and precise targeting. A true professional — I recommend them.”
TK
Tim Kim
2 days ago
“Thank you very You are the best deviloper”
OS
OTABEK SATTORIY
5 days ago
“I recommend working with them. High professionalism and results-driven work. I ordered a website plus ad campaigns — done excellently. What I liked most: they hit every deadline. Every stage was delivered on time, without delays.”
OB
Ortiq Boboyev
5 days ago
“Great person — did the job excellently, I'm very happy. The right person to keep working with. Respect.”
ДК
Данил Кретов
2 months ago
“Simply outstanding developers, 24/7 support, and tons of ideas from their side on improving funnel performance, ads, and budget allocation. I'm very happy — highly recommend them to everyone.”
ЗМ
Зиёда Мирзаева
2 months ago
“Super fast and high quality — they took all my wishes into account, and the site looks wonderful. I also loved that we can keep making edits and keep making the site even more beautiful and functional.”
SA
Shokhrukh Akramov
2 months ago
“The best service on the planet!”
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