01 / UZNEO
Start with demand.
Kitchen / wardrobe / sofa / cabinetry — separate campaigns and CPL goals
ADS / UZNEOAds · Furniture
Contextual advertising for a furniture store in Tashkent
§ IN BRIEF
Custom kitchen — click to measurement takes 14 days and three touchpoints: without “delivery + assembly” in the headline, half the leads drop at “who will bring it”
Furniture search is a long cycle and high ticket: people google “custom kitchen”, “wardrobe” or “sofa with delivery” with dimensions in mind, but 1–3 weeks pass before a measurement request. I split by category — kitchen, wardrobe, sofa, cabinetry — each with its own landing, measurement form and negatives (“used”, “DIY”, “free blueprint”). Headlines state delivery, assembly, measurement upfront — kills the main objection. Geo only where you actually deliver. Optimise for “measurement booked”, not clicks on “cheap furniture”.
Scope of work
- UTM and gclid saved with every inquiry — lead source visible, not «just a click»
- Goals and events in analytics shaped to your funnel, not a template
- Reports by meaning: what led to a conversation and inquiry, not just dashboard numbers
These are the service work areas. We agree on the exact scope, timeline and final price before the project starts.
UZNEO / Advantages08 / ADS
Built.
To work.
02 / UZNEO
Relevant searches.
Headlines: delivery + assembly + measurement — not vague “furniture Tashkent”
03 / UZNEO
Know the source.
Negatives: “used”, “DIY”, “blueprint”, “assembler job”
04 / UZNEO
Protect your budget.
Category landing with project photos and measurement form
05 / UZNEO
Track enquiries.
Geo for delivery and measurer visit zones — not the whole city
06
CRM: click → lead → measurement → quote — see where they drop
07
Offline “measurement completed” → Google Ads
08
Fixed management — not a % of quote value
Official business
Contracton requestYaTT
//Ad package
What the ad package includes — order and measure, not catalog clicks
Furniture semantics
Kitchen, wardrobe, custom sofa — minus «blueprint».
Measurement creatives
Headlines: free measurement, installments, timeline.
Landing alignment
Measurement form matches the offer.
Minus «DIY»Showroom geoAntifraudCPL by category
Minus «DIY»
Showroom geo
Antifraud
CPL by categoryUZNEO.PERSONAL OWNERSHIP
FOUNDER / 001✳
★ Founder/Accountable for your project
Mikhail — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
2018Since 2018
50+UZNEO / PROJECTS
One person accountable end to end↗
Code · Ads · Analytics
FOUNDER-LED DIGITAL STUDIOFounder / UZNEO
// Ads · Furniture
Furniture: CPL is counted at measurement, not click
A “custom kitchen Tashkent” click is 2,000–6,000 UZS but measurement conversion is 3–8%. One “furniture” campaign to a 500-SKU homepage means thousands of clicks with no measurer visit. Buyers want a solution: “3m kitchen with install in Yunusabad” — query match beats discount.
Kitchen and sofa are different psychology. Kitchen: 2–4 weeks comparing, needs real project photos, lead time, free measurement. Wardrobe: dimensions in the query — landing with calculator or “send my sizes” form. Sofa: more impulse, same-day delivery and instalments matter. Mixing in one ad brings “want everything” leads with no budget.
Long funnel: lead → call → measurement → quote → deposit. Without CRM and offline conversions ads look “expensive”. I wire stages and send “measurement completed” to Google Ads — the algorithm stops chasing DIY and used-furniture traffic. After a month you see whether kitchen or cabinetry drives margin.
Where we run ads
Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.
Google Ads
Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.
Yandex Direct
Yandex Search & network
Same for audiences on Yandex: search and display network.
Meta Ads
Instagram and Facebook
Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.
Anti-Fraud
Budget protected by our own anti-fraud — setup in 5 minutes
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
12,000+suspicious clicks already filtered
Your money goes to real customers, not bots and competitors.
Automatic site scanning
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
IP & browser fingerprint blocking
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Real-time behavior analysis
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
Cross-project protection
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Google Ads · invalid clicks
Anti-fraud you can see in the Google Ads UI
Report cards based on Google Ads data: invalid clicks and their share for the stated period. Browse the results and select a card to open the original account screenshot.
UZNEO / EVIDENCE DESK02 ITEMS
Browse the evidence
01 / 02
Select a card to view the original screenshot
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages. ↗ Tap — open and zoom
Google Skillshop · 3 certifications
Ads run by a Google-certified specialist
Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.
until 07.2027
// UZNEO · STACK
Measurement → quote: long funnel in one report
§ APPROACH
Furniture stores need a measurer on site, not CTR. Form with area/district, CRM or Telegram logs category and stage; “measurement completed” feeds Google Ads — otherwise optimisation stops at cheap “how much is a kitchen” leads.
- Clusters: kitchen / wardrobe / sofa — separate creatives and CPA
- Sitelinks: measurement, delivery, instalments, portfolio
- Report: spend → leads → measurements → quotes → CPL by category
- Anti-fraud on competitors in the same district
ESTIMATE
Direct Google Ads integration via API
Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
$ HOW WE QUOTE03 / PROCESS
Cost depends on the task
Starting prices are shown with each service. The final quote depends on features, scope and materials. We agree on the scope, price and timeline before work begins.
What you have now, the goal, your niche. 5 minutes of your time.
Your project / UZNEO01 — 03
Process exampleTell us your task in Telegram
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
✓ GUARANTEES
What we promise — and keep
§ NO ASTERISKS
No asterisks, no fine print. Just what we actually do for every project.
Workflow · illustration
Price and timeline — before start
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Every click in plain sight
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Anti-fraud is on by default
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
Not a fit — we'll say so
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
? FAQ
FAQ on furniture store advertising
Must — it’s objection #1. “Turnkey kitchen: measure, deliver, assemble” beats “kitchen Tashkent” on CTR and lead quality.
Google Reviews
Google ReviewsWhat clients say about UZNEO advertising
5.0· 44 reviews
XS
Xusniddin Shaymanov
22.10.2026
“They made a calculator and registration in a 1C bot for our warehouse. I'm happy with the work and recommend them 100%.”
MX
Muhiddin Xurramov
22.10.2026
“I recommend them — a great inventor.”
NJ
Nargiza Jabbarova
21.10.2026
“Very good service! I am happy with the quality and the way I was treated. I recommend them!”
SD
Sanjar Djumayev
07.10.2026
“Super”
МР
Марина Розмаита
04.10.2026
“I really like this service. We've worked with them for six months, and the collaboration started paying off from the second week. The team are true professionals, always available even on weekends, and resolve questions quickly. UZNEO are the best; I recommend them to everyone!”
NB
NIGINA BOBYEVA
02.10.2026
“I really liked the work. My orders were completed exactly as I wanted. I recommend them to everyone.”
SS
Saidmurod Safaraliyev
02.10.2026
“Respect — they completed my orders perfectly. I recommend them. He was very pleasant to deal with, and I have more orders for him.”
BE
Bakhodir Eshtemirov
02.10.2026
“They did great work and made it the way we wanted.”
ZD
Zufar Djalilov
02.10.2026
“Great!”
AL
Alex Lee
28.09.2026
“A top-notch professional who knows his work. He built a bot, a website funnel, a full program, a web service and more for me. I recommend him.”
Read on this topic
Guides, checklists and numbers for this service from the UZNEO blog
Marketing3 min
Increase client flow by finding the funnel bottleneck
More enquiries help when the business can turn them into fulfilled orders.
Read →
Web development3 min
Landing page structure: explain the offer and the next step
A landing page focuses on one main offer. Build it around customer questions rather than a fixed number of blocks or decorative effects. Clear copy and a working…
Read →
Web development2 min
Why build a small business website if you have Instagram?
A website is useful when it solves a customer or team problem. If Instagram already explains terms and enquiries are handled, building another platform need not be immediate.
Read →✦ CTA
Discuss furniture store ads
Send categories, delivery zone and average order value — structure and CPL benchmark within an hour
Reply in 1 hour
Delivery in ad copy
Anti-fraud from day one
You keep the ad account
Locations and industries.
Your business at the centerIndustries / 38
Your industryFurnitureA solution for your business
AudienceCreativesLeads
Business industryFurniture
Choose your business industry
Telegram