Contextual advertising for a furniture store in Tashkent
Custom kitchen — click to measurement takes 14 days and three touchpoints: without “delivery + assembly” in the headline, half the leads drop at “who will bring it”
Furniture search is a long cycle and high ticket: people google “custom kitchen”, “wardrobe” or “sofa with delivery” with dimensions in mind, but 1–3 weeks pass before a measurement request. I split by category — kitchen, wardrobe, sofa, cabinetry — each with its own landing, measurement form and negatives (“used”, “DIY”, “free blueprint”). Headlines state delivery, assembly, measurement upfront — kills the main objection. Geo only where you actually deliver. Optimise for “measurement booked”, not clicks on “cheap furniture”.
// Ads · Furniture
Furniture: CPL is counted at measurement, not click
A “custom kitchen Tashkent” click is 2,000–6,000 UZS but measurement conversion is 3–8%. One “furniture” campaign to a 500-SKU homepage means thousands of clicks with no measurer visit. Buyers want a solution: “3m kitchen with install in Yunusabad” — query match beats discount.
Kitchen and sofa are different psychology. Kitchen: 2–4 weeks comparing, needs real project photos, lead time, free measurement. Wardrobe: dimensions in the query — landing with calculator or “send my sizes” form. Sofa: more impulse, same-day delivery and instalments matter. Mixing in one ad brings “want everything” leads with no budget.
Long funnel: lead → call → measurement → quote → deposit. Without CRM and offline conversions ads look “expensive”. I wire stages and send “measurement completed” to Google Ads — the algorithm stops chasing DIY and used-furniture traffic. After a month you see whether kitchen or cabinetry drives margin.
Where we run ads
Two main channels. In short: search — when someone types a query; ad network — when we show ads by interests and behavior.
Google Ads
Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.
Yandex Direct
Yandex Search & network
Same for audiences on Yandex: search and display network.
Budget protected by our own anti-fraud — setup in 5 minutes
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
Your money goes to real customers, not bots and competitors.
Automatic site scanning
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
IP & browser fingerprint blocking
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Real-time behavior analysis
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
Cross-project protection
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Anti-fraud you can see in the Google Ads UI
Screenshots from a live Google Ads account: the “Total invalid clicks” column. Our rules catch click fraud; IPs and devices go to exclusion lists — Google marks invalid clicks and refunds part of the spend.
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages.
Google Skillshop · 2 certifications
Ads run by a Google-certified specialist
Search and Grow Offline Sales — current Google Ads certifications. Not a one-off course: verifiable 2026–2027 credentials covering search, conversions and offline sales.
until 07.2027
// UZNEO · STACK
Measurement → quote: long funnel in one report
Furniture stores need a measurer on site, not CTR. Form with area/district, CRM or Telegram logs category and stage; “measurement completed” feeds Google Ads — otherwise optimisation stops at cheap “how much is a kitchen” leads.
- ?Clusters: kitchen / wardrobe / sofa — separate creatives and CPA
- ?Sitelinks: measurement, delivery, instalments, portfolio
- ?Report: spend → leads → measurements → quotes → CPL by category
- ?Anti-fraud on competitors in the same district
Direct Google Ads integration via API
Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
Robert Mirov — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
Search + Offline SalesGoogle Skillshopuntil 07.2027Verify in Google ↗Cost depends on the task
We don't show prices on the site — because the same website for a dental clinic and an industrial plant can't cost the same. First we understand the task, then we quote — that's honest.
What you have now, the goal, your niche. 5 minutes of your time.
We look at what others charge and deliver in your segment — no template solutions.
Transparent quote: scope, timeline, final price. No surprises mid-project.
Get the estimate within 24 hours
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
What we promise — and keep
No asterisks, no fine print. Just what we actually do for every project.
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
? FAQ
FAQ on furniture store advertising
What clients say about UZNEO advertising
Read on this topic
Guides, checklists and numbers for this service from the UZNEO blog
How much budget do you need for advertising by niche in Uzbekistan (2026)
Real ad budget figures for different niches in Tashkent: AC repair, cleaning, restaurants, beauty. Where Google Ads works and where Instagram is better.
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Step-by-step setup of Google Analytics 4 and Yandex Metrica for a website in Uzbekistan. Goals, events, funnels, reports — what a business really needs and how not to drown in data.
8 minUTM tags: what they are, how to set them up, and why analytics needs them
UTM for Google Analytics and Yandex Metrika: build links, name campaigns, and avoid mistakes that break reports.
Discuss furniture store ads
Send categories, delivery zone and average order value — structure and CPL benchmark within an hour
