Photo semantics
Wedding, portrait, reportage — minus «photo lessons».
A bride googles “wedding photographer Tashkent portfolio” — Instagram showed her 50 options; on Google she picks whoever shows price and date in the ad
Instagram gives reach, Google gives enquiries with date and budget. “Wedding photographer Tashkent”, “family photo studio”, “event photographer price” — each genre has its own season, ticket and landing. Weddings peak March–October, portraits year-round, corporate in December. I send to genre landing with portfolio, packages and “check available date” form — not a general Instagram. Negatives cut “free”, “photography courses” and “jobs”.


//Ad package
Wedding, portrait, reportage — minus «photo lessons».
Headlines: package, date, number of shots.
Booking form — same packages as in the ad.
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
// Ads · Photographer
Photographers often spend on Instagram and wonder why there are no bookings. Instagram is a showcase, but a bride with a wedding date googles “wedding photographer Tashkent [month]” and picks from 5 results showing price and availability. Without Google you’re not in that list. I build search by genre: wedding, portrait, family — different keywords, landings and CPL.
Wedding and portrait clients are not the same person. Wedding: ticket 5–15M UZS, booking 3–6 months ahead, fear “photographer won’t show / will ruin shots”. Portrait: ticket 500k–2M, decision in 2–3 days, studio and style matter. Love Story is a separate micro-genre with different keywords. One campaign = you get a corporate enquiry and reply with a wedding package.
In photography the KPI is date booking, not clicks. Form “shoot date, genre, budget” filters “just asking price”. “Date booked” and “deposit paid” conversions in Google Ads API — algorithm learns from clients who actually book. After a month weddings show 200k CPL at 10M ticket; portrait 60k CPL at 1M — budget splits by your workload.
Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.

Google Ads
Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.

Yandex Direct
Yandex Search & network
Same for audiences on Yandex: search and display network.
Meta Ads
Instagram and Facebook
Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
Your money goes to real customers, not bots and competitors.
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Screenshots from a live Google Ads account: the “Total invalid clicks” column. Our rules catch click fraud; IPs and devices go to exclusion lists — Google marks invalid clicks and refunds part of the spend.
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages.
Google Skillshop · 3 certifications
Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.
until 07.2027
// UZNEO · STACK
A click without shoot date is an empty DM. Ads tied to genre, season and booking fact. Portfolio on landing, booking conversions to Google Ads API.


Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
We don't show prices on the site — because the same website for a dental clinic and an industrial plant can't cost the same. First we understand the task, then we quote — that's honest.
What you have now, the goal, your niche. 5 minutes of your time.
We look at what others charge and deliver in your segment — no template solutions.
Transparent quote: scope, timeline, final price. No surprises mid-project.
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
No asterisks, no fine print. Just what we actually do for every project.
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
? FAQ
Guides, checklists and numbers for this service from the UZNEO blog

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Send genres, average ticket and available months — within an hour I'll send campaign structure and budget