Kids semantics
Development, school prep — minus «free at home».
Ads · Kids centre
Contextual advertising for kids centres in Tashkent
§ IN BRIEF
A mum at 9pm googles “English for 5-year-olds Yunusabad” — she’ll compare three centres and book where she instantly sees schedule and trial price
Parents don’t search “kids centre” — they search “school prep age 6”, “dance for 4-year-old girl” or “speech therapist near home”. Each age has its own fear: at 3 it’s “won’t be scared of the group”, at 7 it’s “ready for September”. One campaign for everything burns budget on teacher job seekers and “just browsing”. I split by program and age, evening schedule 7–10pm, August spike for school prep. Negatives cut jobs and “free classes”; anti-fraud from neighbouring centres.
01Campaigns by program: early development 1–3 / languages 4–7 / school prep / creative
02Age in keywords and headlines — “English age 5”, not “English for kids”
03Landings with group schedule, trial price and room photos — not a general price list
04Ad schedule 7–10pm and weekends — when parents search
05August: separate “urgent school prep” campaign with raised bids
06Negatives: “teacher jobs”, “free”, “home lessons”
07Trial booking with UTM — CPL by program and age
08Call tracking to admin — ad calls are not lost
//Ad package
What the ad package includes — group enrollment, not parent articles
Age-based creatives
Headlines: group age, schedule, trial.
Enrollment landing
Form — matches the ad offer.
Minus «DIY»Center radiusAntifraudCPL by program
Minus «DIY»
Center radius
Antifraud
CPL by program2018
★ Founder· Accountable for your project
Robert Mirov — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
Search Pro · Offline Sales · SearchGoogle Skillshopuntil 07.2027Verify in Google ↗// Ads · Kids centre
Parents compare four centres before a trial — ads must get them to book
Kids search ads are a trust niche, not impulse. A mum won’t click the first ad — she opens 3–4 sites, checks reviews, asks schedule on Telegram. Sending her to a homepage with 15 programs means she leaves to compare. I send to a program landing: age, schedule, trial price, group photo. One button “book trial Saturday 10am” converts better than “best centre in the city”.
Seasonality is real. August — peak “school preparation”, bids ×1.5. January — “classes after holidays”. Summer — lower demand, catch early September enrolment with a discount. Each program has its own calendar: dance runs year-round, school prep — 3 months a year. One budget for everything = overpay off-season and run short in August.
The metric is trial booking, not clicks. I link forms to Telegram admin, call tracking and centre CRM. “Child attended trial” conversion feeds Google Ads API — the algorithm learns from families who actually show up. After 2 weeks you see English for 5-year-olds at 80k CPL, dance for 3-year-olds at 120k — budget shifts to margin, not cheap clicks.
Where we run ads
Three channels. Search — the person types a query. Network and social — interest-based delivery. Meta Ads — Instagram and Facebook through Ads Manager.
Google Ads
Google Search & partners
Ads in Google Search and partner sites: someone searches for a service — sees your offer.
Yandex Direct
Yandex Search & network
Same for audiences on Yandex: search and display network.
Meta Ads
Instagram and Facebook
Ads Manager: audiences, pixel, Lead Ads or site traffic. Feed management is not part of this service.
Anti-Fraud
Budget protected by our own anti-fraud — setup in 5 minutes
Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.
12,000+suspicious clicks already filtered
Your money goes to real customers, not bots and competitors.
Automatic site scanning
The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.
IP & browser fingerprint blocking
Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.
Real-time behavior analysis
Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.
Cross-project protection
If a visitor click-frauds one site — they're blocked across all your projects at once.
Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».
Google Ads · invalid clicks
Anti-fraud you can see in the Google Ads UI
Screenshots from a live Google Ads account: the “Total invalid clicks” column. Our rules catch click fraud; IPs and devices go to exclusion lists — Google marks invalid clicks and refunds part of the spend.
Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages.
Google Skillshop · 3 certifications
Ads run by a Google-certified specialist
Search Professional, Search (search campaigns) and Grow Offline Sales — three different Google Ads certifications. Not a one-off course: verifiable Skillshop credentials 2026–2027.
until 07.2027
// UZNEO · STACK
Age + program + trial tracking
§ APPROACH
A mum’s click at 9pm is not yet a booking. Ads tied to program, child’s age and trial attendance. Evening ad schedule, “trial completed” conversions to Google Ads API.
- Age clusters: 1–3 / 4–7 / 8–12 — separate ads
- 7–10pm + weekend schedule for parent behaviour
- Report: spend → trial enquiries → visits → CPL by program
- Anti-fraud from neighbouring kids centres
ESTIMATE
Direct Google Ads integration via API
Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.
$ HOW WE QUOTE
Cost depends on the task
We don't show prices on the site — because the same website for a dental clinic and an industrial plant can't cost the same. First we understand the task, then we quote — that's honest.
01
Tell us your task in Telegram
What you have now, the goal, your niche. 5 minutes of your time.
02
We research your niche & competitors
We look at what others charge and deliver in your segment — no template solutions.
03
Estimate within 24 hours
Transparent quote: scope, timeline, final price. No surprises mid-project.
★ 24h
Get the estimate within 24 hours
Price and timeline are locked BEFORE start. No mid-project upcharges.
We take up to 5 projects per month — to give each one full attention
✓ GUARANTEES
What we promise — and keep
§ NO ASTERISKS
No asterisks, no fine print. Just what we actually do for every project.
01
Price and timeline — before start
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
02
Every click in plain sight
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
03
Anti-fraud is on by default
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
04
Not a fit — we'll say so
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
Want to discuss your task?
? FAQ
FAQ on kids centre advertising
By program. “English age 5” and “dance age 3” — different parents, CPL and landings. Start with 2–3 highest-margin directions.
If 3+ directions — yes. Mum must see in 10 seconds: age, schedule, trial price, book button. A 15-service price list drops conversion 2–3×.
June–August peak. Warm-up in May, max bids in August on “urgent school prep”. Scale down in September — enrolment closed.
Negatives: “jobs”, “vacancy”, “CV”, “teacher salary”. Plus commercial keys: “enrol”, “trial class”, “membership price”.
2–3 directions in one district — 2–3M UZS/month on clicks plus fixed fee. August school prep may need +50%. Forecast within an hour.
Trial CPL × conversion to membership = student cost. Calculated per program — not averaged across the centre.
Google Reviews
Google ReviewsWhat clients say about UZNEO advertising
5.0· 14 reviews
SN
Shahnoza Narmuradova
today
“Very happy with UZNEO. The team clearly knows their craft. Communication and service were excellent — every question was answered on time and clearly. Thank you for the partnership; we will keep working only with you. Highly recommend!”
NU
Nilufar Urmonova
yesterday
“Sincere thanks to the UZNEO team for their professionalism. I am a doctor, and it mattered that the website and ads reflected trust and medical ethics. They took on the site, promotion setup, and support at every stage. Patient flow increased significantly. They stay in touch, solve issues quickly, and treat the project as their own. I recommend them to colleagues and anyone growing a practice or business.”
NT
Narmin Tour
yesterday
“Sincere thanks to the whole UZNEO team for professionalism and a human approach. We came for a website and ad setup and got full support. Lead flow rose right after launch. Specialists were available at every step. I recommend them to anyone who wants more sales and a partner they can rely on.”
AM
Alla Michel
yesterday
“They built a website plus ads in Tashkent. Honestly the previous specialist really let me down, but UZNEO made me very happy — responsive and responsible. I recommend them to everyone.”
D
Daimon
yesterday
“Outstanding service and professionalism!! Worked with UZNEO to develop our website and launch digital advertising, and the results exceeded all expectations. The team is incredibly proactive and deeply understanding of modern marketing tools. They didn't just follow my technical requirements but actively proposed ideas to improve our sales funnel and optimize the ad budget. The website was delivered on time and started generating leads almost immediately. Communication was flawless — they were available 24/7 and answered every question immediately. If you are looking for a reliable IT and marketing partner in Tashkent, I highly recommend UZNEO!”
СМ
Слава метис
yesterday
“Hello! Thank you for being there — you made my life so much easier!!!”
КХ
Камола Хидоятова
2 days ago
“Thank you so much — everything was fast and high quality. I recommend to everyone.”
СБ
Саша Бражников
2 days ago
“Huge thanks for a professional Google Ads setup. From day one there was a systematic approach, deep niche analysis, solid keyword selection, and precise targeting. A true professional — I recommend them.”
TK
Tim Kim
2 days ago
“Thank you very You are the best deviloper”
OS
OTABEK SATTORIY
5 days ago
“I recommend working with them. High professionalism and results-driven work. I ordered a website plus ad campaigns — done excellently. What I liked most: they hit every deadline. Every stage was delivered on time, without delays.”
OB
Ortiq Boboyev
5 days ago
“Great person — did the job excellently, I'm very happy. The right person to keep working with. Respect.”
ДК
Данил Кретов
2 months ago
“Simply outstanding developers, 24/7 support, and tons of ideas from their side on improving funnel performance, ads, and budget allocation. I'm very happy — highly recommend them to everyone.”
ЗМ
Зиёда Мирзаева
2 months ago
“Super fast and high quality — they took all my wishes into account, and the site looks wonderful. I also loved that we can keep making edits and keep making the site even more beautiful and functional.”
SA
Shokhrukh Akramov
2 months ago
“The best service on the planet!”
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Discuss kids centre ads
Send programs, age groups and district — within an hour I'll send campaign structure and budget
Reply in 1 hour
Program-based campaigns
Anti-fraud from day one
You keep the ad account
⌖ LOCAL REACH
Districts, cities and niches
12 districts11 cities32 niches
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