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Ads · Beauty pro

Contextual advertising for beauty pros in Tashkent

§ IN BRIEF

A solo artist without a salon sign wins search when the ad shows work photos and a free slot — not a link to a feed

A client searching “manicure Yunusabad today” compares three studios in two minutes: portfolio, price, can she book now. Salons with budget for broad keywords intercept that traffic if you send ads to a generic Instagram profile. I build campaigns per service — nails, brows, lashes, PMU — with separate bids, 2–3 km geo around your studio and landings that show work plus a Telegram booking button. Negatives cut “training” and “jobs”; anti-fraud blocks clicks from neighbouring artists. The ad account is yours.

Per-service campaigns: manicure, brows, lashes, PMU — different CPC and ticket
2–3 km geo: clients walk in, they don’t cross Tashkent
Portfolio landings with Telegram booking — not a social feed
Negatives: “training”, “courses”, “master job”, “salon” (when competing with chains)
Ad schedule: Friday evening, Saturday — peak weekend booking
UTM on leads: see whether nails or brows drove the booking
Fixed management fee — not a % of ad spend
Anti-fraud: neighbouring studios often click district keywords

// Ads · Beauty pro

A private studio loses the auction when ads lead to Instagram

A salon chain can afford “beauty salon Tashkent” and live on brand recall. A solo artist plays different math: a click on “manicure near me” runs 800–1,500 UZS and conversion is decided in 30 seconds — photos appeal, slot is free, she taps “book”. Sending ad traffic to an Instagram feed loses half the people who won’t scroll 200 posts for a price.

“Nails for today” and brow PMU are different clients and decision windows. The first compares distance and how fast you reply on messenger. The second studies portfolio for a week. Mixing them in one campaign yields average CPL that pays back neither service. I split semantics, bids and landings from day one.

Booking via Telegram bot or form gives what “just ads” cannot — a “click → service → real booking” chain. Conversions feed Google Ads API; the algorithm stops sending “browse work” traffic and starts finding people who reserve a slot.

Where we run ads

Two main channels. In short: search — when someone types a query; ad network — when we show ads by interests and behavior.

Google Ads

Google Ads

Google Search & partners

Ads in Google Search and partner sites: someone searches for a service — sees your offer.

Yandex Direct

Yandex Direct

Yandex Search & network

Same for audiences on Yandex: search and display network.

Anti-Fraud

Budget protected by our own anti-fraud — setup in 5 minutes

Up to 20% of ad budget can go to bots, competitors and accidental clicks. The system automatically blocks suspicious traffic — you only pay for real people. Setup is one line of code: no site edits, no new services. Works with WordPress, Tilda, Next.js, React and any site where you can paste a tag.

12,000+suspicious clicks already filtered

Your money goes to real customers, not bots and competitors.

Automatic site scanning

The system finds all buttons, forms and links on its own. You see which page the click came from and which element was clicked.

IP & browser fingerprint blocking

Recognizes repeat visitors even when they switch Wi-Fi or carrier. Bots and competitors blocked automatically.

Real-time behavior analysis

Mouse movement, click speed, time on page — dozens of signals to tell humans from bots.

Cross-project protection

If a visitor click-frauds one site — they're blocked across all your projects at once.

Our own system on our servers — not a black box. You see every visit, every click and every block reason in real time, not «they sent a report once a month».

Google Ads · invalid clicks

Anti-fraud you can see in the Google Ads UI

Screenshots from a live Google Ads account: the “Total invalid clicks” column. Our rules catch click fraud; IPs and devices go to exclusion lists — Google marks invalid clicks and refunds part of the spend.

Campaign and client names are redacted. Numbers come from the Google Ads report for the selected period — not industry averages.

Google Skillshop · 2 certifications

Ads run by a Google-certified specialist

Search and Grow Offline Sales — current Google Ads certifications. Not a one-off course: verifiable 2026–2027 credentials covering search, conversions and offline sales.

until 07.2027

// UZNEO · STACK

Telegram booking + per-service attribution

§ APPROACH

For a solo artist the KPI is a booked slot, not reach. Every click is tagged by service and source; a bot or form booking hits the report and Google Ads as a conversion.

  • ?Clusters: manicure / brows / lashes / PMU — separate ad groups and bids
  • ?Evening and weekend bid boosts for booking peaks
  • ?Report: spend → clicks → bookings → CPL per service
  • ?Filter suspicious clicks from neighbouring salons and studios
Google Ads
Google Ads API

Direct Google Ads integration via API

Real inquiries automatically go to Google Ads and train the algorithms — ads find your customers more accurately. Blocked IPs sync to the exclusion list without manual work. Value-Based Bidding supported: Google gets not «an inquiry happened», but its real business value.

2018
★ Founder· Accountable for your project

Robert Mirov — code and ads under personal accountability

Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.

Google Ads Search CertifiedGrow Offline Sales CertifiedSearch + Offline SalesGoogle Skillshopuntil 07.2027Verify in Google
Read the story →
$ HOW WE QUOTE

Cost depends on the task

We don't show prices on the site — because the same website for a dental clinic and an industrial plant can't cost the same. First we understand the task, then we quote — that's honest.

01
Tell us your task in Telegram

What you have now, the goal, your niche. 5 minutes of your time.

02
We research your niche & competitors

We look at what others charge and deliver in your segment — no template solutions.

03
Estimate within 24 hours

Transparent quote: scope, timeline, final price. No surprises mid-project.

★ 24h

Get the estimate within 24 hours

Price and timeline are locked BEFORE start. No mid-project upcharges.

We take up to 5 projects per month — to give each one full attention

✓ GUARANTEES

What we promise — and keep

§ NO ASTERISKS

No asterisks, no fine print. Just what we actually do for every project.

01
Price and timeline — before start

We lock them in Telegram before any work begins. No mid-project upcharges. Ever.

02
Every click in plain sight

Personal admin access — you see every visit and lead in real time. No monthly reports needed.

03
Anti-fraud is on by default

Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.

04
Not a fit — we'll say so

If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.

Want to discuss your task?

? FAQ

FAQ on beauty pro advertising

For awareness — yes. For “manicure near me” at search time — no. Instagram misses the moment she’s ready to book. Search + Reels cover both.
Google Reviews

What clients say about UZNEO advertising

5.0· 3 reviews
ДК
Данил Кретов
3 weeks ago

Simply outstanding developers, 24/7 support, and tons of ideas from their side on improving funnel performance, ads, and budget allocation. I'm very happy — highly recommend them to everyone.

ЗМ
Зиёда Мирзаева
3 weeks ago

Super fast and high quality — they took all my wishes into account, and the site looks wonderful. I also loved that we can keep making edits and keep making the site even more beautiful and functional.

SA
Shokhrukh Akramov
3 weeks ago

The best service on the planet!

Guides, checklists and numbers for this service from the UZNEO blog

All blog articles →
✦ CTA

Discuss beauty pro ads

Send services, studio district and average ticket — within an hour I'll outline campaign structure and budget range

Reply in 1 hour
Nails and brows campaigns
Anti-fraud from day one
You keep the ad account
⌖ LOCAL REACH

Districts, cities and niches

12 districts10 cities32 niches