Web development15 minSeptember 5, 2026
Website brief: what to write before the contract
Robert MirovUpdated Sep 5, 2026
Without a brief you get “pretty”, not the right thing. The contractor guesses, you get angry at revisions, the deadline slips. This article is for an owner in Uzbekistan: what to write on 1–3 pages before the contract, even if you are not technical. This is not a 40-page GOST. It is a list of decisions without which you cannot honestly name a price and a deadline. How to read people — in pro vs impostor. UZNEO does not take on “make a site” from the phrase “like the competitor, only better”.
01Why the brief is for you, not “them”
A brief locks in: which pages, in which languages, where a lead goes, what is in the price, what counts as handover. Otherwise revisions never end, and “it’s obvious” — it is not.
A short brief lowers risk for you and for a decent contractor. For those who want a prepayment and to disappear, a brief gets in the way — that is a filter.
| Before | After | |
|---|---|---|
| “Make it pretty” | A list of pages and the goal of each | |
| A price from thin air | Price from scope | |
| Handover “yeah, looks ok” | An acceptance checklist |
02Block 1 — who you are and why the site
Write in your own words:
• service / product, city, who you work for;
• why the site: leads, price list, trust, store, bookings;
• what it should not be (not a 200-article-a-month blog if there is no author).
One offer sentence. If you cannot write it — too early for layout; meaning first. Brochure vs landing — format comparison.
| Before | After | |
|---|---|---|
| “A site for the business” | “Leads for cleaning in Tashkent” | |
| Three goals at once | One main goal for launch | |
| Offer “quality” | Offer with the service and the next step |
03Block 2 — pages and languages
Table: URL meaning | what is on the page | ready copy exists? (yes/no).
Minimum for a service: home, service(s), contacts, policy / offer as needed. Store — catalog, product card, delivery, payment.
Languages: RU only, RU+UZ, also EN. Who translates, who approves. Not “Google Translate the whole site” without editing — bilingual SEO.
| Before | After | |
|---|---|---|
| “10–15 pages, however it goes” | A list of 6 launch pages | |
| Copy “you will write it” with no date | Who writes, by which day | |
| All languages on day one | Main language first, second stage |
04Block 3 — contacts, forms, messengers
Phone in +998 format, WhatsApp / Telegram / both, map, branches, hours.
Form: which fields are required, where email/CRM goes, who replies, auto-reply.
A Telegram button is not “draw a little plane”: where it leads, with a tag or not — Telegram button.
| Before | After | |
|---|---|---|
| “Contact as usual” | +998, messenger, form, who is on duty | |
| A form with no recipient | A test lead in the brief as a handover criterion | |
| Three messengers with no priority | One main + a backup |
05Block 4 — content, photos, legal bits
Whose photos: yours / stock / a shoot. Logo and colors exist or “you will pick them”. Details, licenses if the niche requires them.
Prices: “from”, a price list, “on request” — how to show price honestly.
Store: Payme/Click payment — connecting payments.
| Before | After | |
|---|---|---|
| Photos “you’ll find on the internet” | A folder of your photos or a shoot budget | |
| Prices later | A rule at launch | |
| Legal pages forgotten | In the list before ads |
06Block 5 — tech and access
Domain and hosting — yours, see domain and hosting. Analytics (GA4), pixel, Google Ads — whose accounts.
Responsive: handover only if from a phone you can call and submit the form — mobile checklist.
Admin: who will change texts after handover.
| Before | After | |
|---|---|---|
| Ads accounts with the layout person | Owner + access | |
| “It’ll do on mobile” | Phone acceptance in the brief | |
| Edits only through the contractor forever | Clear who edits |
07Timelines, stages, what is not included
Write: stage 1 prototype / stage 2 content / stage 3 launch. What is not included: SMM, ads, 20 articles of copy, a photo shoot — if you did not order them.
“Done” criterion: it opens on the domain, forms arrive, SSL, analytics is in place, you walked the checklist from a phone.
Money and timeline guide — how much a site costs, not instead of a brief.
| Before | After | |
|---|---|---|
| “A site in a week, turnkey, everything” | Stages and exclusions | |
| Endless revisions in the price | 2 rounds of edits, then an addendum | |
| Handover from a desktop screenshot | Handover by checklist |
08Mini-template you can copy
1. Site goal in one line.
2. Geo and language(s).
3. List of launch pages.
4. Contacts and messengers.
5. Form: fields and where it goes.
6. Content: who supplies texts and photos, deadline.
7. Domain / hosting — who owns it.
8. Analytics and ad accounts — who owns them.
9. Not included in the work.
10. How we accept (phone, form, SSL).
This is enough to compare 2–3 quotes honestly. Choosing a contractor — guide.
Build a site from a proper brief — website development / landing.
Summary
A brief before the contract is the owner’s decisions: pages, languages, the lead, access, acceptance. Without that, price and deadline are a guess. One to three pages of text save months of rework. Bringing such a brief to UZNEO is a normal starting point: site or landing.
Need a website that brings leads?
Describe your task on Telegram — estimate and timeline in 24h, locked before start.
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