Yandex in New Tashkent
Yangihayot is New Tashkent, Yangihayot Residence, TKAD, airport: young mortgage holders search furniture and renovation in Google and Reels. Honestly: for custom kitchens in New Tashkent Google is stronger. But Yandex works for Russian-speaking families 40+, medicine, kids services and Yandex Market product campaigns for furnishing flats. In New Tashkent, parents 40+ pick paediatricians and school courses in Yandex while mortgage holders stay on Google for kitchens.
- Keyword research from Wordstat and Key Collector — extended negative keyword base
- Search + YAN + retargeting — three channels with different click cost and quality
- Goals and events in Yandex Metrica — shaped to your funnel, not from a template
These are the service work areas. We agree on the exact scope, timeline and final price before the project starts.
One month of management. Ad spend is separate: minimum 2.5 million UZS.
//Management format
What we run in the account — bot antifraud
Campaign wizard
Auto groups by semantics.
Geo priority
Best zones by CPL.
Video YAN
Warm-up before lead.
Promo links
Direct to landing pages.
Final report
Results, pauses, test plan.
Mikhail — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
Code · Ads · Analytics
District audience
Residents of 'New Tashkent': mortgage owners who just moved into fresh handovers, heavy Reels users.
Where Yandex makes sense in Yangihayot
Do not duplicate Google on young audiences — that burns budget. But dentistry in Yangihayot, paediatrician in New Tashkent, school courses in Russian — CPC 2,500-6,000 soum, parents 40+ live in Yandex. Product campaigns on furniture and appliances for mortgage families. YAN costs 2-3x less than search for branding new studios near TKAD. Budget from 1.5 million soum as a Google add-on, not a replacement.
Who runs Yandex in Yangihayot
Yangihayot
Local landmarks
What we promise — and keep
No asterisks, no fine print. Just what we actually do for every project.
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
Invalid clicks
Tap — open and zoom
? FAQ
FAQ about Yandex Direct
Google — for young mortgage holders 25-35. Yandex — for product campaigns and Russian queries like kitchen in Yangihayot from families 40+. Extra 1.5-2 million soum gives +20-30% leads without cannibalising Google. We split audiences, not copy campaigns.
Google ReviewsWhat clients say
“They made a calculator and registration in a 1C bot for our warehouse. I'm happy with the work and recommend them 100%.”
“I recommend them — a great inventor.”
“Very good service! I am happy with the quality and the way I was treated. I recommend them!”
“Super”
“I really like this service. We've worked with them for six months, and the collaboration started paying off from the second week. The team are true professionals, always available even on weekends, and resolve questions quickly. UZNEO are the best; I recommend them to everyone!”
“I really liked the work. My orders were completed exactly as I wanted. I recommend them to everyone.”
“Respect — they completed my orders perfectly. I recommend them. He was very pleasant to deal with, and I have more orders for him.”
“They did great work and made it the way we wanted.”
“Great!”
“A top-notch professional who knows his work. He built a bot, a website funnel, a full program, a web service and more for me. I recommend him.”
Yandex Direct for Yangihayot niches
We'll honestly say where Yangihayot needs Yandex in New Tashkent — and where Google is enough.
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