YANDEX DIRECT · YANGIHAYOT

Yandex in New Tashkent

Yangihayot is New Tashkent, Yangihayot Residence, TKAD, airport: young mortgage holders search furniture and renovation in Google and Reels. Honestly: for custom kitchens in New Tashkent Google is stronger. But Yandex works for Russian-speaking families 40+, medicine, kids services and Yandex Market product campaigns for furnishing flats. Yandex Direct targets Russian-speaking audience in Uzbekistan.

Yandex Direct
UZNEO · Tashkent
Cost per click
12.4 ₽
CTR
9.1%
Conversion
7.6%
Active campaigns
Search
Impr.: 48 210Clicks: 4 384
YAN · display network
Impr.: 286 540Clicks: 3 127
Retargeting
Impr.: 12 904Clicks: 1 092
Wordstat — demand
"yandex direct setup"14 820 / month
Goals synced via Metrika API
Metrika · sync
Price & timeline
Setup from 1,990,000 UZSLeads in 7–14 days
Nearest metro:OqqorgonYangihayotTurkiston

Yangihayot

District audience

Residents of 'New Tashkent': mortgage owners who just moved into fresh handovers, heavy Reels users.

Where Yandex makes sense in Yangihayot

Do not duplicate Google on young audiences — that burns budget. But dentistry in Yangihayot, paediatrician in New Tashkent, school courses in Russian — CPC 2,500-6,000 soum, parents 40+ live in Yandex. Product campaigns on furniture and appliances for mortgage families. YAN costs 2-3x less than search for branding new studios near TKAD. Budget from 1.5 million soum as a Google add-on, not a replacement.

Who runs Yandex in Yangihayot

№01
Dental clinics and medical centres for new-tower families
№02
Furniture workshops with a Yandex Market feed for New Tashkent
№03
Kids studios and courses aimed at parents aged 35-50
№04
Delivery and cleaning for Yangihayot Residence blocks

Yangihayot

Local landmarks

New TashkentTKAD RingYangihayot ResidenceTashkent Airport

⌖ LOCAL REACH

Across Uzbekistan districts and cities

12 districts10 cities

━━ Tashkent districts

Yunusabad
M:Minor · Bodomzor
Mirabad
M:Kosmonavtlar · Oybek
Chilanzar
M:Chilanzar · Novza
Sergeli
M:Sergeli · Yangi Sergeli
Mirzo-Ulugbek
M:Hamid Olimjon · Bunyodkor
Almazar
M:Shifokorlar · Tinchlik
Yakkasaray
M:Kosmonavtlar · Oybek
Shaykhantahur
M:Chorsu · Gafur Gulom
Bektemir
M:Sergeli · Olympia
Uchtepa
M:Novza · Chilanzar
Yangihayot
M:Oqqorgon · Yangihayot
Yangiabad
M:Minor · Bodomzor

━━ Cities of Uzbekistan

SamarkandBukharaNamanganAndijanFerganaNavoiNukusKarshiTermezJizzakh

? FAQ

Yandex Direct FAQ

Google — for young mortgage holders 25-35. Yandex — for product campaigns and Russian queries like kitchen in Yangihayot from families 40+. Extra 1.5-2 million soum gives +20-30% leads without cannibalising Google. We split audiences, not copy campaigns.
вњ¦ CTA

Yandex Direct for Yangihayot niches

We'll honestly say where Yangihayot needs Yandex in New Tashkent — and where Google is enough.

Reply within 1 hour
From 1,990,000 UZS
Leads in 7–14 days
Weekly report