YANDEX DIRECT · MIRZO-ULUGBEK

Yandex for district education

Mirzo-Ulugbek is TTZ, Polytech, Friendship Park, U-Tower: students sit in Google, but parents 40+ pay for courses and search kids programming, EGE and IELTS tutors in Mirzo-Ulugbek in Yandex. Yandex Direct here is the channel for Russian-speaking parents and adults who decide on courses in search, not Reels. Yandex Direct targets Russian-speaking audience in Uzbekistan.

Yandex Direct
UZNEO · Tashkent
Cost per click
12.4 ₽
CTR
9.1%
Conversion
7.6%
Active campaigns
Search
Impr.: 48 210Clicks: 4 384
YAN · display network
Impr.: 286 540Clicks: 3 127
Retargeting
Impr.: 12 904Clicks: 1 092
Wordstat — demand
"yandex direct setup"14 820 / month
Goals synced via Metrika API
Metrika · sync
Price & timeline
Setup from 1,990,000 UZSLeads in 7–14 days
Nearest metro:Hamid OlimjonBunyodkorPushkin

Mirzo-Ulugbek

District audience

TTZ and Polytechnic students, IT specialists, teachers and parents of schoolkids.

Why education businesses need Yandex in Mirzo-Ulugbek

Parents of schoolkids and applicants are the core Yandex audience in the district. Queries like IT courses near TTZ, English for kids near Polytech, physics tutor — CPC 3,000-8,000 soum, long sales cycle but high LTV. YAN on education sites reaches families cheaper than search. Google is strong for ages 18-25; Yandex — for parents and careerists 35+. Budget from 2 million soum/month for schools with several programmes.

Who runs Yandex in Mirzo-Ulugbek

№01
IT schools and web development academies near TTZ and U-Tower
№02
Language centres English, Korean, Chinese for schoolkids
№03
Math, physics and chemistry tutors for university applicants
№04
Prep courses for Inha, presidential schools and IELTS

Mirzo-Ulugbek

Local landmarks

TTZPolytechnic UniversityFriendship ParkU-TowerRocket Park

⌖ LOCAL REACH

Across Uzbekistan districts and cities

12 districts10 cities

━━ Tashkent districts

Yunusabad
M:Minor · Bodomzor
Mirabad
M:Kosmonavtlar · Oybek
Chilanzar
M:Chilanzar · Novza
Sergeli
M:Sergeli · Yangi Sergeli
Mirzo-Ulugbek
M:Hamid Olimjon · Bunyodkor
Almazar
M:Shifokorlar · Tinchlik
Yakkasaray
M:Kosmonavtlar · Oybek
Shaykhantahur
M:Chorsu · Gafur Gulom
Bektemir
M:Sergeli · Olympia
Uchtepa
M:Novza · Chilanzar
Yangihayot
M:Oqqorgon · Yangihayot
Yangiabad
M:Minor · Bodomzor

━━ Cities of Uzbekistan

SamarkandBukharaNamanganAndijanFerganaNavoiNukusKarshiTermezJizzakh

? FAQ

Yandex Direct FAQ

Yes, especially Russian queries: kids programming courses in Tashkent, IT school in Mirzo-Ulugbek. Parents 40+ compare 3-5 schools in Yandex, not Instagram. Start from 2 million soum/month, 10-20 trial-lesson leads — a complement to Google on the student segment.
вњ¦ CTA

Yandex Direct for courses in Mirzo-Ulugbek

Keywords for TTZ and Polytech — parent-audience lead forecast within a day.

Reply within 1 hour
From 1,990,000 UZS
Leads in 7–14 days
Weekly report