Yandex for district education
Mirzo-Ulugbek is TTZ, Mirzo Ulugbek Park, Buyuk Ipak Yoli: students sit in Google, but parents 40+ pay for courses and search kids programming, EGE and IELTS tutors in Mirzo-Ulugbek in Yandex. Yandex Direct here is the channel for Russian-speaking parents and adults who decide on courses in search, not Reels. Parents near TTZ compare kids programming and IELTS tutors in Yandex first — search beats Reels when tuition budgets are decided.
- Keyword research from Wordstat and Key Collector — extended negative keyword base
- Search + YAN + retargeting — three channels with different click cost and quality
- Goals and events in Yandex Metrica — shaped to your funnel, not from a template
These are the service work areas. We agree on the exact scope, timeline and final price before the project starts.
One month of management. Ad spend is separate: minimum 2.5 million UZS.
//Management format
What we run in the account — weekly negative phrases
Long tail
Low-volume B2B queries.
Schedule
Impressions in business hours.
Metrica audiences
On-site behavior segments.
Service sitelinks
Direct jumps to forms.
Weekly plan
Tests, pauses, CPL forecast.
Mikhail — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
Code · Ads · Analytics
District audience
TTZ students and staff, IT specialists, teachers and parents of schoolkids.
Why education businesses need Yandex in Mirzo-Ulugbek
Parents of schoolkids and applicants are the core Yandex audience in the district. Queries like IT courses near TTZ, English for kids near Polytech, physics tutor — CPC 3,000-8,000 soum, long sales cycle but high LTV. YAN on education sites reaches families cheaper than search. Google is strong for ages 18-25; Yandex — for parents and careerists 35+. Budget from 2 million soum/month for schools with several programmes.
Who runs Yandex in Mirzo-Ulugbek
Mirzo-Ulugbek
Local landmarks
What we promise — and keep
No asterisks, no fine print. Just what we actually do for every project.
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
Invalid clicks
Tap — open and zoom
? FAQ
FAQ about Yandex Direct
Yes, especially Russian queries: kids programming courses in Tashkent, IT school in Mirzo-Ulugbek. Parents 40+ compare 3-5 schools in Yandex, not Instagram. Start from 2 million soum/month, 10-20 trial-lesson leads — a complement to Google on the student segment.
Google ReviewsWhat clients say
“They made a calculator and registration in a 1C bot for our warehouse. I'm happy with the work and recommend them 100%.”
“I recommend them — a great inventor.”
“Very good service! I am happy with the quality and the way I was treated. I recommend them!”
“Super”
“I really like this service. We've worked with them for six months, and the collaboration started paying off from the second week. The team are true professionals, always available even on weekends, and resolve questions quickly. UZNEO are the best; I recommend them to everyone!”
“I really liked the work. My orders were completed exactly as I wanted. I recommend them to everyone.”
“Respect — they completed my orders perfectly. I recommend them. He was very pleasant to deal with, and I have more orders for him.”
“They did great work and made it the way we wanted.”
“Great!”
“A top-notch professional who knows his work. He built a bot, a website funnel, a full program, a web service and more for me. I recommend him.”
Yandex Direct for courses in Mirzo-Ulugbek
Keywords for TTZ and Polytech — parent-audience lead forecast within a day.
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