YANDEX DIRECT · SERGELI

Yandex in Sergeli: where it works

Sergeli is young towers Sergeli City, Akay City, Yangi Sergeli: mortgage holders 25-40 live in Google and Reels, and honestly — for furniture and renovation Yandex is weaker here. But niches exist: Russian-speaking parents 40+, medicine, kids courses, purchases via Yandex Market. Yandex Direct in Sergeli is not a Google replacement but an add-on for older audiences and e-commerce. Yandex Direct targets Russian-speaking audience in Uzbekistan.

Yandex Direct
UZNEO · Tashkent
Cost per click
12.4 ₽
CTR
9.1%
Conversion
7.6%
Active campaigns
Search
Impr.: 48 210Clicks: 4 384
YAN · display network
Impr.: 286 540Clicks: 3 127
Retargeting
Impr.: 12 904Clicks: 1 092
Wordstat — demand
"yandex direct setup"14 820 / month
Goals synced via Metrika API
Metrika · sync
Price & timeline
Setup from 1,990,000 UZSLeads in 7–14 days
Nearest metro:SergeliYangi SergeliTuzel

Sergeli

District audience

Young middle class from new residential complexes: mortgage owners aged 25–40, heavy Reels and Direct users.

When Yandex makes sense in Sergeli

Do not launch Yandex like in the centre — young Sergeli City audiences search custom kitchens in Google. But paediatrician in Sergeli, dentistry in Akay City, English courses for kids in Russian — CPC 2,000-5,000 soum, lower competition. YAN and Yandex Market product campaigns work for furniture and appliances for dual-income families. Budget from 1.5 million soum; best paired with Google Ads on the young segment.

Who runs Yandex in Sergeli

№01
Dental clinics and medical centres for families in new towers
№02
Kids education studios aimed at parents aged 35-50
№03
Furniture and kitchen workshops with a Yandex Market catalogue
№04
Beauty studios in Magisson Mall with Russian-speaking audiences

Sergeli

Local landmarks

Sergeli CityMagisson MallYangi SergeliAkay CitySergeli Bazaar

⌖ LOCAL REACH

Across Uzbekistan districts and cities

12 districts10 cities

━━ Tashkent districts

Yunusabad
M:Minor · Bodomzor
Mirabad
M:Kosmonavtlar · Oybek
Chilanzar
M:Chilanzar · Novza
Sergeli
M:Sergeli · Yangi Sergeli
Mirzo-Ulugbek
M:Hamid Olimjon · Bunyodkor
Almazar
M:Shifokorlar · Tinchlik
Yakkasaray
M:Kosmonavtlar · Oybek
Shaykhantahur
M:Chorsu · Gafur Gulom
Bektemir
M:Sergeli · Olympia
Uchtepa
M:Novza · Chilanzar
Yangihayot
M:Oqqorgon · Yangihayot
Yangiabad
M:Minor · Bodomzor

━━ Cities of Uzbekistan

SamarkandBukharaNamanganAndijanFerganaNavoiNukusKarshiTermezJizzakh

? FAQ

Yandex Direct FAQ

For young mortgage holders — Google first. Add Yandex for product campaigns and Russian queries like kitchen in Sergeli from families 40+: +20-30% leads for an extra 1.5-2 million soum. We will not claim Yandex replaces Google in Sergeli — it complements.
вњ¦ CTA

Yandex Direct for Sergeli niches

We'll honestly review whether your niche in Sergeli City needs Yandex — or Google is enough.

Reply within 1 hour
From 1,990,000 UZS
Leads in 7–14 days
Weekly report