Meta Ads for Yangihayot new builds
Yangihayot is New Tashkent, Yangihayot Residence, TKAD and the airport: mortgage holders sit on Instagram, but the block feed does not count a kitchen or cleaning lead. We set up Ads Manager: Lead Ads or a site with a pixel, retarget on movers, complex geo and split RU/UZ. Renovation shoots and developer feeds are SMM. Client-owned account; media on their Meta billing; our fee is fixed. Tashkent media from ~3 million UZS/month on impressions.


//Management format
What we run in the account — cold and warm split
Conversion events
Lead is Primary; page view is not the optimization goal.
CAPI first
If the browser cuts the pixel — server event.
Lookalike refresh
Source every 2–4 weeks, not daily.
Pause weak sets
CPL over threshold — stop, not “one more day”.
Final report
Results, pauses, scale plan.
Robert Mirov — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
District audience
Residents of 'New Tashkent': mortgage owners who just moved into fresh handovers, heavy Reels users.

Why New Tashkent retarget beats a city-wide mortgage interest
A city-wide mortgage interest brings people still choosing a complex, not ordering a wardrobe in Yangihayot Residence. Retarget on those who viewed a kitchen, cleaning or dental page in these towers counts CPL more cleanly. Geo is New Tashkent, Residence, TKAD and the airport, not other massivs. Lookalike comes from resident leads, not from city-wide new-build reach. Cold and warm stay apart. Creatives from work photos in these complexes. We do not take a percent of spend.

Who we set Meta Ads for in Yangihayot

Yangihayot
Local landmarks
What we promise — and keep
No asterisks, no fine print. Just what we actually do for every project.
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
Invalid clicks
Tap — open and zoom
? FAQ
FAQ about Meta Ads
What clients say

Launch Meta Ads in Yangihayot
We'll review the niche and calculate the budget in Telegram.


