Meta Ads for Sergeli new builds
Sergeli is Sergeli City, Akay City and Magisson: mortgage holders on Instagram look for kitchens, renovation and a studio in the new mall. We set up Ads Manager: Lead Ads or a pixel on a short page, lookalike from leads, tower geo and split RU/UZ. Complexes stay in separate ad sets. Renovation Reels and workshop feeds are SMM. Client-owned account; media on their Meta billing; our fee is fixed. Tashkent media from ~3 million UZS/month on impressions.


//Management format
What we run in the account — lookalike from buyers
Lookalike audiences
1% from buyers, tested apart from cold.
District geo
City and service zone, no extra country.
Exclusions
Customers and staff not in the cold ad set.
Offer creative
Price or timeline in the first lines, not mood video.
CPL by ad set
Cold vs lookalike vs retarget.
Robert Mirov — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
District audience
Young middle class from new residential complexes: mortgage owners aged 25–40, heavy Reels and Direct users.

Why Sergeli City and Akay City are not one ad set
Sergeli City, Akay City and Magisson are different offers and radii. Mixing them with other complexes trains the algorithm on someone else's lead. Lookalike comes from renovation, kitchen and studio leads, not from «whole south» reach. Cold traffic and retarget on people who opened a tower form stay apart. No landing — Lead Ads; a short page with an event — CAPI. Creatives from work photos in these towers, not stock new-build shots. We do not take a percent of media spend.

Who we set Meta Ads for in Sergeli

Sergeli
Local landmarks
What we promise — and keep
No asterisks, no fine print. Just what we actually do for every project.
We lock them in Telegram before any work begins. No mid-project upcharges. Ever.
Personal admin access — you see every visit and lead in real time. No monthly reports needed.
Ad budget doesn't burn on bots and competitors. It's part of the project, not an upsell.
If the task isn't ours to solve or the budget won't hit your goals — we'll say it upfront and refer you.
Invalid clicks
Tap — open and zoom
? FAQ
FAQ about Meta Ads
What clients say

Launch Meta Ads in Sergeli
We'll review the niche and calculate the budget in Telegram.


