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Marketing3 minJuly 23, 2026

A 30-minute digital audit: find the first broken step

MikhailUpdated Oct 16, 2026

A 30-minute digital audit: find the first broken step

Half an hour can reveal problems in the main customer journey and questions for deeper investigation. This is a quick check, not a complete configuration audit. Aim for evidenced issues, priorities and owners.

01Prepare one real journey

Choose an important service, page and device. Open the website as a customer would. Gather analytics, advertising reports and anonymised enquiries for one period. If access is unavailable, record the limitation instead of guessing.

02Test the website and enquiry

Are the service, area, price conditions and next action clear? Submit a test form, open the messenger and check the phone number. Confirm the message reaches its owner. A broken enquiry form takes priority over a decorative change.

03Reconcile advertising with CRM

Use the same period, currency and enquiry definition. A button click, an enquiry and a sale are different events. Inspect a few records for source, reply and next action. Explain discrepancies before changing the configuration.

04Fictional prioritisation example

An imaginary salon has a broken form, outdated prices and an unattractive heading. Restore enquiries first, clarify prices second and improve the heading afterwards. Record issue, evidence, impact, owner and retest. Every observation is not automatically a cause of falling sales.

05Work with UZNEO

Send your website and test findings. UZNEO can investigate the website, ads and CRM connection and define a deeper review. Grant access through invitations; do not send passwords in a message.

Summary

Finish the quick check with a clear next task. Record the evidence and retest the fix along the same customer journey. Related guides: When to postpone advertising: a readiness check · Read an agency report from spending to paid orders.

Discuss audit findings

Send your website and test findings. UZNEO can investigate the website, ads and CRM connection and define a deeper review.

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