SEO3 minJuly 27, 2026
Redesign and SEO: prepare the page migration
MikhailUpdated Oct 16, 2026
A redesign changes appearance; migration can change URLs, content and crawl paths. Risk arises when important information or access to it disappears. Careful migration still cannot guarantee unchanged rankings.
01Save the baseline
Collect important URLs, visits, queries, enquiries and current content. Note pages with external links. Preserve a working version and access owners. Avoid changing addresses only for appearance without a practical reason.
02Map the destinations
Assign the most relevant new destination to every changed URL. Permanent moves generally use 301 or 308 redirects. Sending everything to the homepage does not replace the lost service. Return an appropriate response for removed content with no replacement.
03A fictional verification example
An old /remont-stiralok page becomes /services/washing-machines. Check the old URL, direct redirect, new response, canonical, content, links and form. Verify each language separately rather than redirecting every version to Russian.
04Verify launch and monitor
Remove accidental staging restrictions, update internal links and sitemap and retain analytics. Follow Google's migration guidance. Monitor crawl errors and important pages after launch; do not promise recovery by a fixed date.
05Redesign with UZNEO
Send the current website, proposed URLs and search data. UZNEO can combine development and an SEO audit, including mapping, checks and rollback preparation. Record launch results separately from subsequent traffic changes.
Summary
Check migrations URL by URL and through the customer journey. Baselines and repeated checks help identify a specific fault. Related guides: The first seven days after website launch · A 12-month website plan based on business readiness.
Discuss redesign and SEO
Send the current website, proposed URLs and search data. UZNEO can combine development and an SEO audit, including mapping, checks and rollback preparation.
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