Advertising3 minJuly 23, 2026

Call tracking: from a phone click to an order

MikhailUpdated Oct 16, 2026

Call tracking records calls and the sources that can be identified. Accuracy depends on the provider, phone numbers and setup. Tapping a website phone number does not confirm a call took place.

01Separate five events

Record phone click, call attempt, connection, suitable enquiry and paid order separately. Call duration can help screening but does not establish quality. The employee should record an outcome such as suitable customer, wrong number, callback or rejection.

02Choose a measurement method

A separate number per channel gives a broader source assignment. Dynamic number insertion can connect calls to available visit data when the number pool and setup are sufficient. Google call reporting is a separate feature with country availability; local telephony and Google forwarding numbers are not the same service.

03Test from a real phone

Practice scenario: open a tagged test link, tap the number, wait for a reply and inspect the CRM record. Also check missed and repeat calls. Two calls from one person do not necessarily represent two new enquiries.

04Calculate the useful outcome

Fictional example: 300,000 UZS spent, 10 calls, 6 suitable enquiries and 2 orders. That is 30,000 per call, 50,000 per suitable enquiry and 150,000 per order. Include telephony and setup costs when comparing total expenditure.

05Start with UZNEO

Send the telephony setup and an anonymised report. UZNEO can check advertising events and result delivery to CRM. Agree available sources, duplicate handling and a suitable-enquiry definition first.

Summary

Follow the chain through to the conversation and order. If only a click is measured, report a click; leave unavailable sources unknown. Related guides: Website → ads → bot → CRM: follow one enquiry · Read an agency report from spending to paid orders.