Compare queries with actual services, exclusions, targeting and landing pages. Check which conclusions the available sample supports.
Advertising audit / Bukhara
Advertising audit: trace the source of waste in Bukhara
Example: a Bukhara business publishes dated seasonal offers. The audit checks alignment between query intent, ad and destination, with a separate review of confirmed-enquiry measurement. Separate enquiries for current offers from archive content views.
Advertising audit
Spend and intent
Compare queries with actual services, exclusions, targeting and landing pages. Check which conclusions the available sample supports.
01Compare primary goals with real customer actions. Identify duplicates, button clicks and enquiries whose quality has not been confirmed.
Every finding names the campaign, evidence, priority and verification method. Account changes are scoped separately from diagnosis.
Example task
Example: a Bukhara business publishes dated seasonal offers.
The audit checks alignment between query intent, ad and destination, with a separate review of confirmed-enquiry measurement. Separate enquiries for current offers from archive content views.
Show active dates and terms; remove expired offers from the main visitor journey.
Separate enquiries for current offers from archive content views.
A possible workflow, not a completed client case. Scope, baseline data and acceptance criteria are defined before work.
// UZNEO · STACK
What the work covers
The audit checks alignment between query intent, ad and destination, with a separate review of confirmed-enquiry measurement. Separate enquiries for current offers from archive content views.

- Spend and intent. Compare queries with actual services, exclusions, targeting and landing pages. Check which conclusions the available sample supports.
- Enquiry measurement. Compare primary goals with real customer actions. Identify duplicates, button clicks and enquiries whose quality has not been confirmed.
- Prioritised findings. Every finding names the campaign, evidence, priority and verification method. Account changes are scoped separately from diagnosis.

How the work runs
Establish the baseline
Request read access, business goals, the reporting period and feedback on enquiries.
Follow the journey
Review the path from query and ad to landing page and confirmed enquiry.
Deliver the findings
Explain evidence, data limitations and the prioritised action list.
Advertising audit
Tools and verification
Tools depend on access and platform. We use advertising reports, Search Console, analytics and page checks according to the task. Missing data is marked explicitly; a screenshot without context does not establish performance.

What you receive
A report with substantiated issues, account examples and a correction plan. An audit is a diagnosis, rather than completed optimisation.
How to verify the result
Match every finding to a setting or report entry. Document how to verify the proposed change and what data is still missing.
Separate enquiries for current offers from archive content views.
What we agree separately
We do not promise a future CPL, refunded spend or the removal of every irrelevant enquiry. Missing data leaves some findings as hypotheses.
Anti-fraud you can see in the Google Ads UI
Google Ads screenshots from UZNEO projects show the platform’s invalid-click reports for selected periods. They demonstrate reporting, rather than predict savings or results for a new project.
Client names are redacted. Google determines invalid clicks and billing adjustments; no refund is promised. ↗ Tap — open and zoom
Robert Mirov — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
Code · Ads · Analytics
Review first, estimate next
Send the website, task and available baseline data. Scope, schedule, price and acceptance criteria are agreed upfront. Remote work, with a service contract on request.
Send the platform, website, advertising objective and period to review. Access is agreed after defining the task.
The audit checks alignment between query intent, ad and destination, with a separate review of confirmed-enquiry measurement. Separate enquiries for current offers from archive content views.
Match every finding to a setting or report entry. Document how to verify the proposed change and what data is still missing.
Discuss your task
Send the website, task and available baseline data. Scope, schedule, price and acceptance criteria are agreed upfront. Remote work, with a service contract on request.
Specify real services, geography, languages, priority and the person approving work. Access is requested after defining scope.
What we promise — and keep
No asterisks, no fine print. Just what we actually do for every project.

We agree tasks, deliverables, timing and price. Additional work is discussed before the scope is expanded.
We define testable journeys and show the result. Both sides understand the acceptance criteria.
We request the required roles and permissions. Ownership of your website and accounts stays with you.
Technical feasibility is checked first. If a task is unsuitable, we explain why before starting.
? FAQ
Questions before we start
Example: a Bukhara business publishes dated seasonal offers. The audit checks alignment between query intent, ad and destination, with a separate review of confirmed-enquiry measurement. Separate enquiries for current offers from archive content views.
What clients say
Read on this topic
Guides, checklists and numbers for this service from the UZNEO blog

Google Ads audit before changing providers: handover checks
An audit checks settings and results before changes, identifying what to retain and fix. Changing providers does not itself require deleting history or rebuilding campaigns.
Read →
Real enquiry, unsuitable request or fraud: telling them apart
An enquiry is a received contact, not simply a button click. An unsuitable request can be genuine. Use explicit quality criteria rather than treating every unsuccessful enquiry as fraud.
Read →
Read an agency report from spending to paid orders
A useful report explains completed work, measured outcomes and a proposed decision.
Read →
Discuss your task
Send the platform, website, advertising objective and period to review. Access is agreed after defining the task.
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