Separate groups and exclusions by intent rather than city names alone. Separate course names, levels, formats and enrolment; free learning resources have a different purpose.
Campaign management / Mirzo-Ulugbek District
Campaign management guided by data and enquiry quality in Mirzo-Ulugbek District
Example: an education centre in Mirzo Ulugbek offers several programmes. Manage spend and enquiry quality. Separate course names, levels, formats and enrolment; free learning resources have a different purpose.
Campaign management
Separate groups and exclusions by intent rather than city names alone. Separate course names, levels, formats and enrolment; free learning resources have a different purpose.
Align ads and destinations with current approved terms. Each programme explains level, format, approved start and enrolment terms, retaining the course in the enquiry. The client confirms changes to the offer.
Assess spend alongside enquiry quality and available data. Count confirmed enquiries by programme and branch; treat placement tests separately. Record budget decisions in the change log.
Example task
Example: an education centre in Mirzo Ulugbek offers several programmes.
Manage spend and enquiry quality. Separate course names, levels, formats and enrolment; free learning resources have a different purpose.
Separate course names, levels, formats and enrolment; free learning resources have a different purpose.
Check targeting, queries and destination relevance. Count confirmed enquiries by programme and branch; treat placement tests separately. Client-side enquiry handling provides quality feedback.
A possible workflow, not a completed client case. Scope, baseline data and acceptance criteria are defined before work.
// UZNEO · STACK
What the work covers
Manage spend and enquiry quality. Separate course names, levels, formats and enrolment; free learning resources have a different purpose.

- Ongoing optimisation. Separate groups and exclusions by intent rather than city names alone. Separate course names, levels, formats and enrolment; free learning resources have a different purpose.
- Budget oversight. Align ads and destinations with current approved terms. Each programme explains level, format, approved start and enrolment terms, retaining the course in the enquiry. The client confirms changes to the offer.
- Quality and reporting. Assess spend alongside enquiry quality and available data. Count confirmed enquiries by programme and branch; treat placement tests separately. Record budget decisions in the change log.

How the work runs
Take over the account
Check permissions, measurement and history. Agree goals, scope and decision rules. Agree separately: Programmes, levels and intake.
Run improvement cycles
Choose a hypothesis, make agreed changes and observe comparable data. Each programme explains level, format, approved start and enrolment terms, retaining the course in the enquiry.
Explain the result
Deliver a change log and a report that includes measurement limits, alongside traffic figures. Check targeting, queries and destination relevance. Count confirmed enquiries by programme and branch; treat placement tests separately. Client-side enquiry handling provides quality feedback.
Campaign management
Tools and verification
Tools depend on access and platform. We use advertising reports, Search Console, analytics and page checks according to the task. Missing data is marked explicitly; a screenshot without context does not establish performance.

What you receive
Campaign changes and a “Programmes, levels and intake” report covering spend, enquiries, feedback and next actions without a fixed-CPL promise.
How to verify the result
Check targeting, queries and destination relevance. Count confirmed enquiries by programme and branch; treat placement tests separately. Client-side enquiry handling provides quality feedback.
What we agree separately
Media spend is separate. Website development, asset production and complex measurement repairs require their own scope. Sales or a specific lead cost are not guaranteed.
Anti-fraud you can see in the Google Ads UI
Google Ads screenshots from UZNEO projects show the platform’s invalid-click reports for selected periods. They demonstrate reporting, rather than predict savings or results for a new project.
Client names are redacted. Google determines invalid clicks and billing adjustments; no refund is promised. ↗ Tap — open and zoom
Robert Mirov — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
Code · Ads · Analytics
Review first, estimate next
Send the website, task and available baseline data. Scope, schedule, price and acceptance criteria are agreed upfront. Remote work, with a service contract on request.
Send the platform, website, existing objectives and support scope. Broken lead measurement is addressed before optimisation is judged. Agree separately: Programmes, levels and intake.
Manage spend and enquiry quality. Separate course names, levels, formats and enrolment; free learning resources have a different purpose.
Check targeting, queries and destination relevance. Count confirmed enquiries by programme and branch; treat placement tests separately. Client-side enquiry handling provides quality feedback.
Discuss your task
Send the website, task and available baseline data. Scope, schedule, price and acceptance criteria are agreed upfront. Remote work, with a service contract on request.
Specify real services, geography, languages, priority and the person approving work. Access is requested after defining scope.
What we promise — and keep
No asterisks, no fine print. Just what we actually do for every project.

We agree tasks, deliverables, timing and price. Additional work is discussed before the scope is expanded.
We define testable journeys and show the result. Both sides understand the acceptance criteria.
We request the required roles and permissions. Ownership of your website and accounts stays with you.
Technical feasibility is checked first. If a task is unsuitable, we explain why before starting.
? FAQ
Questions before we start
Separate course names, levels, formats and enrolment; free learning resources have a different purpose. Each programme explains level, format, approved start and enrolment terms, retaining the course in the enquiry.
What clients say
Read on this topic
Guides, checklists and numbers for this service from the UZNEO blog

CPL and ROAS for services: one worked example
CPL is advertising cost per defined enquiry. ROAS compares assigned conversion value with ad spend; when value represents revenue, it is revenue-based ROAS.
Read →
Choosing a digital provider: scope, evidence and access
A digital provider may handle websites, advertising, SEO or automation. These require different work. Start with a business problem and a verifiable output rather than the biggest package.
Read →
Google Ads conversions: forms, calls, Telegram and CRM
A conversion is a selected action used to evaluate advertising. Problems start when the account counts a button click while the owner thinks it counts a real…
Read →
Discuss your task
Send the platform, website, existing objectives and support scope. Broken lead measurement is addressed before optimisation is judged. Agree separately: Programmes, levels and intake.
Other tasks in this area

Advertising audit
Compare queries with actual services, exclusions, targeting and landing pages. Check which conclusions the available sample supports.
Explore↗
Campaign relaunch
Check structure, terms, geography, restrictions and conversion history. Identify what can be retained or replaced.
Explore↗




