Separate groups and exclusions by intent rather than city names alone. Sales, installation, cleaning and repairs have distinct intent.
Campaign management / Air conditioning
Campaign management guided by data and enquiry quality: Air conditioning
A customer chooses installation, repair or servicing. Manage spend and enquiry quality. Sales, installation, cleaning and repairs have distinct intent.
Campaign management
Separate groups and exclusions by intent rather than city names alone. Sales, installation, cleaning and repairs have distinct intent.
Align ads and destinations with current approved terms. Separate the three services and carry the chosen task into the enquiry form. The client confirms changes to the offer.
Assess spend alongside enquiry quality and available data. Record model, task and installation site; account for seasonality in comparisons. Record budget decisions in the change log.
Example task
A customer chooses installation, repair or servicing.
Manage spend and enquiry quality. Sales, installation, cleaning and repairs have distinct intent.
Sales, installation, cleaning and repairs have distinct intent.
Check targeting, queries and destination relevance. Record model, task and installation site; account for seasonality in comparisons. Client-side enquiry handling provides quality feedback.
A possible workflow, not a completed client case. Scope, baseline data and acceptance criteria are defined before work.
// UZNEO · STACK
What the work covers
Manage spend and enquiry quality. Sales, installation, cleaning and repairs have distinct intent.

- Ongoing optimisation. Separate groups and exclusions by intent rather than city names alone. Sales, installation, cleaning and repairs have distinct intent.
- Budget oversight. Align ads and destinations with current approved terms. Separate the three services and carry the chosen task into the enquiry form. The client confirms changes to the offer.
- Quality and reporting. Assess spend alongside enquiry quality and available data. Record model, task and installation site; account for seasonality in comparisons. Record budget decisions in the change log.

How the work runs
Take over the account
Check permissions, measurement and history. Agree goals, scope and decision rules. Agree separately: Selection, installation and servicing.
Run improvement cycles
Choose a hypothesis, make agreed changes and observe comparable data. Separate the three services and carry the chosen task into the enquiry form.
Explain the result
Deliver a change log and a report that includes measurement limits, alongside traffic figures. Check targeting, queries and destination relevance. Record model, task and installation site; account for seasonality in comparisons. Client-side enquiry handling provides quality feedback.
Campaign management
Tools and verification
Tools depend on access and platform. We use advertising reports, Search Console, analytics and page checks according to the task. Missing data is marked explicitly; a screenshot without context does not establish performance.

What you receive
Campaign changes and a “Selection, installation and servicing” report covering spend, enquiries, feedback and next actions without a fixed-CPL promise.
How to verify the result
Check targeting, queries and destination relevance. Record model, task and installation site; account for seasonality in comparisons. Client-side enquiry handling provides quality feedback.
What we agree separately
Media spend is separate. Website development, asset production and complex measurement repairs require their own scope. Sales or a specific lead cost are not guaranteed.
Anti-fraud you can see in the Google Ads UI
Google Ads screenshots from UZNEO projects show the platform’s invalid-click reports for selected periods. They demonstrate reporting, rather than predict savings or results for a new project.
Client names are redacted. Google determines invalid clicks and billing adjustments; no refund is promised. ↗ Tap — open and zoom
Robert Mirov — code and ads under personal accountability
Since 2018 — 50+ projects across Uzbekistan. 10 companies in active parallel support. No subcontractors, no agency markup: brief, development, ads and support — handled personally.
Code · Ads · Analytics
Review first, estimate next
Send the website, task and available baseline data. Scope, schedule, price and acceptance criteria are agreed upfront. Remote work, with a service contract on request.
Send the platform, website, existing objectives and support scope. Broken lead measurement is addressed before optimisation is judged. Agree separately: Selection, installation and servicing.
Manage spend and enquiry quality. Sales, installation, cleaning and repairs have distinct intent.
Check targeting, queries and destination relevance. Record model, task and installation site; account for seasonality in comparisons. Client-side enquiry handling provides quality feedback.
Discuss your task
Send the website, task and available baseline data. Scope, schedule, price and acceptance criteria are agreed upfront. Remote work, with a service contract on request.
Specify real services, geography, languages, priority and the person approving work. Access is requested after defining scope.
What we promise — and keep
No asterisks, no fine print. Just what we actually do for every project.

We agree tasks, deliverables, timing and price. Additional work is discussed before the scope is expanded.
We define testable journeys and show the result. Both sides understand the acceptance criteria.
We request the required roles and permissions. Ownership of your website and accounts stays with you.
Technical feasibility is checked first. If a task is unsuitable, we explain why before starting.
? FAQ
Questions before we start
Sales, installation, cleaning and repairs have distinct intent. Separate the three services and carry the chosen task into the enquiry form.
What clients say
Read on this topic
Guides, checklists and numbers for this service from the UZNEO blog

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Discuss your task
Send the platform, website, existing objectives and support scope. Broken lead measurement is addressed before optimisation is judged. Agree separately: Selection, installation and servicing.
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