How is Yandex Direct different from Google Ads?

Different audiences. Yandex Direct is stronger for Russian-speaking users. We recommend using both channels.

What's the minimum budget?

We recommend from $235/month ad budget for a stable flow of leads.

Can you promote artisan businesses?

Yes. We've worked with metalwork, ceramic, and textile workshops — targeting tourists and international online marketplaces (Etsy, Amazon Handmade).

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Yandex Direct

Yandex Direct in Bukhara

Bukhara is a historic Silk Road center with a dynamically growing economy and an increasing number of small businesses. We launch Yandex advertising for businesses in Bukhara. Search campaigns, YAN, retargeting. We work with the Russian-speaking audience in Tashkent and regions.

For Bukhara businesses, we create projects tailored to the craft and tourism market. All communication is online — from briefing to training. Experience with local niches: hotels, restaurants, artisan workshops. In Bukhara, Yandex is the main search engine for the Russian-speaking audience. We launch Direct campaigns focused on local queries and seasonality.

вњ“Yandex search campaigns

вњ“Yandex Advertising Network (YAN)

вњ“Retargeting and look-alike audiences

вњ“Yandex Metrica and goal setup

вњ“Monthly bid optimization

вњ“Detailed lead reports

from$155

Launch in 3–5 days. Ad budget separate.

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