Instagram advertising and Facebook
I run Meta Ads on Instagram and Facebook for Samarkand: geo + interests + behavior, Stories and Reels creatives, retargeting on people who watched the profile or site. Per-creative analytics — you see which ad actually brings leads.
★ SAMARKAND · ЛОКАЛЬНАЯ СПЕЦИФИКА
Бизнес-контекст: Samarkand
Samarkand is the tourist and cultural hub of Uzbekistan, hosting visitors from 60+ countries. This shapes a unique market: high demand for hotel websites, restaurant landings, tour operator platforms and craft workshop sites.
What businesses order in Samarkand
Multilingual hotel sites (RU/EN/UZ/ZH, sometimes Arabic), online booking systems integrated with Booking.com and Airbnb, tour operator landings with photo galleries of Registan and Bibi-Khanym. A separate segment is export sites for silk carpet and suzani producers.
Marketing specifics
Google Ads in Samarkand serves two audiences: domestic (Russian and Uzbek speakers) and international (tourists searching in English or Chinese). CPC for Russian queries is 15–25% lower than in Tashkent; English queries are pricier due to competition with global platforms.
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