About us4 minMay 8, 2026
Shoxrux Akramov — UZNEO SMM partner since 2022
I'm Shoxrux Akramov. I've been in digital since 2022 — packaging Instagram accounts, building content plans, shooting Reels, running Meta Ads. Over that time — 30+ projects in Tashkent and CIS. With UZNEO we work as SMM partners: you talk to me directly on Instagram tasks, while contracts, milestones and bundling with the site and ads go through the UZNEO team. Below — a short take on the approach and why this beats «random freelance».
Where I started — 2022
I started in 2022 as a content maker for local businesses in Tashkent. First projects were simple — set up the profile, post a couple of Reels, write captions. It quickly became clear: a pretty account without ads doesn't bring clients, and ads without a proper profile burn the budget.
So I started learning three things in parallel: visuals and content, Reels scripts and Meta Ads targeting. Not «designer separate, ads guy separate» — but one head that sees the full client path: from landing on the profile to messaging in Direct.
30+ projects and the niches I work with
Over 4 years I've delivered 30+ projects across different niches:
• Beauty and aesthetics — salons, makeup artists, barbershops, brow stylists
• Home services — cleaning, repair specialists, handymen
• Restaurants and cafés — positioning, food photography, promos
• Education and courses — schools, tutors, online courses
• E-commerce and Instagram shops — catalog, sales via Direct
• B2B services — lawyers, accounting, consulting (where visuals build trust)
Each project is not «posted once and forgot». It's a monthly content plan, regular Stories, A/B tests in targeting and a monthly report on reach, profile visits and inquiries.
My approach — Instagram as a sales channel, not a «gallery»
The biggest mistake people make is treating Instagram as a photo album. My approach is different: the account should sell.
1. Packaging — within the first 3 seconds the profile should answer: «what you do», «for whom», «how to reach you». Without that even good content doesn't work.
2. Monthly content plan — 12 posts and 8 Reels, split across 4 types: image, expert, sales, Reels content. Without a plan you get «Friday, what should we post».
3. Reels — the main reach driver in 2026. Script, hook in the first 3 seconds, editing on trends — I personally watch over this. Not «we shot something on the phone and threw it out».
4. Meta Ads targeting — leads, Direct messages, retargeting on followers. Budget goes to a warm audience, not «to everyone».
Partnership with UZNEO — beyond solo freelance
Since 2024 I've been working with UZNEO as an SMM partner. That gives me — and the client — what scattered freelance usually doesn't:
1. A bundle with the website and ads. When Instagram runs in the same system as the landing page and Google Ads done by Robert — all channels feed data into shared analytics. You see what really brings clients, not just «likes go up».
2. UZNEO's anti-fraud and tracking. When I run targeting, the budget is protected from bots and click fraud. Raw freelance rarely has those tools — you mostly trust the Meta dashboard.
3. Transparency and timelines. You message me directly on Telegram for content and creatives, while legally and by milestones the project runs through UZNEO — prices and deadlines are locked before kickoff, no surprises.
I'm not a salaried employee — I'm a partner on the track. That's clearer for the client: whoever does the work is the one you talk to.
How I work — the engagement format
Standard flow:
1. Intro on Telegram — I ask 5–7 questions about the business, niche, goals. Within an hour I know whether the format fits.
2. Profile packaging — 5–7 days. Design, bio, highlights, CTA. From $50.
3. Monthly content plan — 12 posts + 8 Reels + Stories. Topics agreed 2 weeks ahead. From $1,200/mo.
4. Meta Ads targeting — after the first month of management, when content already works on a warm audience. From $300/mo, ad spend itself is separate and goes directly to Meta.
5. Monthly report — reach, follows, profile visits, link clicks, Direct messages.
I don't take everyone. I take clients whose niche and approach match what I do well.
Summary
If you're thinking about ordering SMM — message me directly: @naatusv1ncere on Telegram or @shoxa_akramov on Instagram. I'll tell you what fits your business — no templated replies. Paperwork and phases go through UZNEO, the hands and creatives are mine. SMM is not about «trendy visuals», it's about a system that brings clients every month. I've been building that system since 2022 and keep improving it.
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